Lowe’s Conducts Bilingual Marketing Research
Since relocating to San Diego, I’ve been a regular at Lowe’s. During my last visit I was asked to particpate in an online study. I went home, plugged in the …
US Hispanic Market
¿Habla español? A Directory of Spanish-language Web Sites for US Hispanics
The statistics are compelling. According to the US Census Bureau, there are nearly 40 million native Spanish speakers in the US. By 2010, this number will easily surpass 50 million. …
Language Map of the USA
Amy Campbell alerted us to The Modern Language Association Language Map. It’s an interactive tool for analyzing language speakers in the US by county and ZIP code, based on the …
US Hispanic Spending Nears $700bn
According to a new report by HispanTelligence, U.S. Hispanic purchasing power has surged to nearly $700 billion and is projected to reach as much as $1 trillion by 2010. According …
Ford + AOL = Mi Negocio
Ford and AOL have gotten together to launch the “first-ever Spanish language entrepreneur hub for Latinos.” It is called Mi Negocio (“my business”) and is located at www.ford.com/go/minegocio Here are …
Hispanic Histrionics
According to Samuel Huntington, in Foreign Policy Magazine, the “unprecedented inflow of Hispanic immigrants threatens to divide the United States into two peoples, two cultures, and two languages. Unlike past …
Bilingual Ads Arrive
The San Antonio Express-News has an article on the growing number of bilingual (English and Spanish) ads. Here’s an excerpt: There are “more Latinos in the United States than there …
Kola Real Takes on Coca-Cola
For anyone who says that globalization is a one-sided game in which American is always the winner, I submit Kola Real. Kola Real, known formally as Industrias Ananos, is giving …
Coca-Cola: Hecho en Mexico
Globalization is funny. Just when you think you’ve created a global brand, people start yearning for its “localness.” Take Coca-Cola. According to this article in the Philadelphia Inquirer, expat Mexicans …
Health Care en Español
The trend of American companies building Spanish-language Web sites is now in full swing. We are now seeing health care organizations getting into the act, with Delta Dental of California …
Walgreens en Español
Walgreens claims to be the first national pharmacy retailer with a Web site designed specifically for Hispanics: WalgreensEspanol.com. One major problem with this new site — it’s near-impossible to find …
Scholastic en Español
With the publication of Madonna’s much-hyped children’s book, The English Roses (Las Rosas Inglesas), Scholastic is launching a Spanish-language imprint, Scholastic En Espanol. According to the press release, Hispanics currently …
Nextel en Español
Nextel recently launched a Spanish-language site to better market to Hispanic customers. Here is the site: www.nextel.com/espanol. This is good first step. But Nextel still has a long way to …
New Generation Latinos
Corporations, anxious for growth, are increasingly opening their eyes to the U.S. Latino market — a market that now has its own Web site: New Generation Latino Consortium. In the …
Spanish Speakers and the Internet
The research firm comScore Networks just released the results of a survey of more than 50,000 U.S. Hispanic Web surfers. This study found that U.S. Hispanic Internet users outnumber the …