Walgreens en Español

Walgreens claims to be the first national pharmacy retailer with a Web site designed specifically for Hispanics: WalgreensEspanol.com.

One major problem with this new site — it’s near-impossible to find unless you already know the URL. Try visiting the main Walgreens home page: www.walgreens.com; as of today, there is no link to be found that will take you to the Spanish site. I suspect that link will appear shortly but the sooner the better; after all, I would bet that the people in charge of this new site are going to base its success partly on increased site traffic.

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John Yunker
John is co-founder of Byte Level Research and author of Think Outside the Country as well as 14 annual editions of The Web Globalization Report Card. He is also co-founder of Ashland Creek Press.
John Yunker
John Yunker

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