Lowe’s Conducts Bilingual Marketing Research

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Since relocating to San Diego, I’ve been a regular at Lowe’s. During my last visit I was asked to particpate in an online study.

I went home, plugged in the URL and here’s what I found:

lowes_research.jpg

A bilingual marketing research study. I’m glad to see it. Coincidentally, I pitted the Spanish Web sites of Lowe’s and Home Depot against one another in our recent report, Web Globalization and the World’s Largest Companies.

The Lowe’s Web site did quite well, but there is plenty of room for improvement. This market research study is a sign, to me at least, that Lowe’s is just getting started with its online Spanish marketing efforts.

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John Yunker

John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.
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