New Generation Latinos

Corporations, anxious for growth, are increasingly opening their eyes to the U.S. Latino market — a market that now has its own Web site: New Generation Latino Consortium.

In the past two weeks alone we’ve seen two important new Web site launches:

Nissan launched a U.S. Spanish-language site:

According to their press release, the site took four months to localize and included more than 200 Web pages.

Verizon also launched a Spanish-language site: Verizon also provides a dedicated team of Spanish-speaking customer service representatives and in many Verizon Wireless Communications Stores. It also recently launched blah!, a mobile chat service that supports English, Spanish and Portuguese.

John Yunker
John is co-founder of Byte Level Research and author of Think Outside the Country as well as 16 annual editions of The Web Globalization Report Card.
John Yunker

Latest posts by John Yunker (see all)

%d bloggers like this: