New Generation Latinos

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Corporations, anxious for growth, are increasingly opening their eyes to the U.S. Latino market — a market that now has its own Web site: New Generation Latino Consortium.

In the past two weeks alone we’ve seen two important new Web site launches:

Nissan launched a U.S. Spanish-language site: www.nissanusa.com/espanol.

According to their press release, the site took four months to localize and included more than 200 Web pages.

Verizon also launched a Spanish-language site: www.verizonwireless.com/espanol. Verizon also provides a dedicated team of Spanish-speaking customer service representatives and in many Verizon Wireless Communications Stores. It also recently launched blah!, a mobile chat service that supports English, Spanish and Portuguese.

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John Yunker

John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.
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