Bilingual Ads Arrive

The San Antonio Express-News has an article on the growing number of bilingual (English and Spanish) ads.

Here’s an excerpt:

There are “more Latinos in the United States than there are Canadians in Canada,” Sosa said.

The Census Bureau has announced Hispanics are the nation’s largest minority group, with a population of 38.8 million. And the Santiago Solutions Group, a national multicultural business strategy team, estimates the purchasing power of Hispanics will hit $675 billion this year.

“We find that smart marketers are doing crossover work more and more because they are recognizing the influential role that Hispanics have,” said Manuel Machado of Miami-based Machado/Garcia-Serra Publicidad and president-elect of the Association of Hispanic Advertising Agencies based in Virginia.

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