A new study by the Roslow Research Group on behalf of Hispanic U.S.A. “challenges the assumption that the use of Spanish will decrease in coming years as succeeding generations of Hispanics are born and grow up in this country.”
Key findings include:
Web globalization typically refers to companies localizing their Web sites to expand their reach outside of their domestic markets. But it also may refer to companies who localize their Web sites to expand their reach within existing markets. A Spanish-language Web site for US companies is fast becoming a necessity (I’m compiling a list of companies that offers such sites here). And this survey is just another wake up call to companies who do not have yet Spanish-language business strategies.
And why stop with Spanish? Chinese for the US market is also a language we’ll be seeing more of in years ahead.
