Adventures in web globalization, since 2002
A seemingly simple thing, an Español link in the header of WhiteHouse.gov. As seen above, the link toggles between English and Spanish. The past four years has seen an English-only website. Because language itself had become politicized. So getting back …
I’m now well into research for the 2021 Web Globalization Report Card. And while last year was not a great year for language expansion, there are a surprising number of companies that pushed ahead with linguistic expansion. As I look …
I participated in Kathrin Busman’s prolific podcast back in 2020 and am in very good company in this list she’s curated: Here are shortcuts to each of the podcasts: #TWM169 with Melanie Chevalier#TWM167 with Todd Cornell 康鸿熹#TWM171 with Chris Englund#TWM174 with Cynthia Dearin#TWM168 with Lars M. B. Anthonisen#TWM185 with Yingying (李莹莹） Li #TWM172 with Arnold …
On this last day of 2020, I wanted to be sure to mention a book that I contributed to which is now available — the European Association for Technical Communication Year Book 2020. My article is titled The Most Common …
Just before we wave good riddance to this year I wanted to share a list of those articles that were the most visited. I started this blog back in 2002, so I’m always surprised when I see something I wrote …
My presentation for the Translating Europe Forum is now available on YouTube. I chime in beginning around 5:46. Hope you enjoy it!
Very interesting New York Times article on Harley-Davidson’s decision to close its Indian factory and effectively cease selling motorcycles in a market where motocycles are hugely popular. But Harleys are far from inexpensive, as the article notes: The company’s motorcycles …
I’ve written quite a bit about the world’s most lucrative shopping holiday. No, it’s not Black Friday, but Singles Day, which takes place every November 11th (11.11) in China, and now across many other countries. Walmart is running TV ads …
TAUS has gone live with its Data Marketplace. This resource, co-developed with Translated and FBK Trento, and co-financed by the European Union, provides more than 35 billion words across more than 600 language pairs. According to the press release: The …
I’m pleased to be participating virtually at the 2020 Translating Europe Forum. I’ll be presenting on Friday, November 6 on “Translating for digital businesses: multilingualism as a factor for business success.” And though I’ll have to prerecord my session due …
With all events going virtual, I find I have so much less time these days. Previously, I would just pick a small number of events to travel to and ignore the rest. But not now. Which is actually a good …
My thanks to Lilt for sponsoring Global by Design. Here are details on their upcoming event this week. I plan to attend… Your peers are sharing their localization secrets at Ascend 2020 Organizations like Intel, Canva, ASICS, NYU, and Oxford …
For the 2020 Web Globalization Report Card, we benchmarked the following 8 financial services websites: Allianz American Express Axa Citibank HSBC Mastercard Visa Western Union Financial services, which has long lagged behind other sectors in global reach, appears to be …
Luxury brands treat language is another of their luxury item, instead of the necessity it truly is.
