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No Ordinary Disruption: It’s time to reset intuitions

May 27, 2015 by John Yunker

I was given a review copy of No Ordinary Disruption: The Four Global Forces Breaking All the Trends, which I read over the weekend. The authors are Richard Dobbs, James …

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Categories Books, Brazil, China, Global Marketing, India, Retail globalization, Web Globalization, Xiaomi

Google to the Internet: Go mobile or watch your sales rank fall

March 4, 2015 by John Yunker

Four years ago, for the Web Globalization Report Card, I began noting (and rewarding) those websites that supported mobile devices. Even then one could easily see the virtual grounds shifting in favor of mobile …

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Categories Apple, China, Google, iPhone, Mobile

Web localization in the Year of the Sheep

February 22, 2015February 20, 2015 by John Yunker

I enjoying watching how Western companies localize their websites and products to capitalize on Chinese New Year — the Year of the Sheep (or Goat). Like this gift card from Starbucks …

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Categories China, Microsoft, Nike, Starbucks, Uncategorized

Global Gateway Fail: Yandex

January 15, 2015 by John Yunker

Yandex is Russia’s leading search engine and, following in Google’s footsteps, is eager to take over much of Russia’s Internet, which naturally includes the web browser. Yandex is also in …

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Categories Global navigation, Russia, Yandex

Domain name registrations surpass 280 million

January 5, 2015 by John Yunker

According to Verisign’s domain name industry brief, TLD registrations hit 280 million in the second quarter of 2014. Here’s a list of the leading domains overall: Note that the .TK …

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Categories China, Country Codes, Domain names, Global By Design, Russia

The biggest ecommerce day in November? It’s not Black Friday.

November 14, 2014November 6, 2014 by John Yunker

In China, November 11th is known as Singles Day and it has quickly become the world’s biggest day for ecommerce. Tmall, the massive ecommerce website owned by Alibaba is already …

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Categories Apple, China, Retail globalization, Xiaomi

Buick: A Chinese success story

September 10, 2014August 26, 2014 by John Yunker

I still look at the Buick brand as something for the post-60 demographic (though I must confess that demographic doesn’t feel quite so old anymore). It’s an image Buick has been working to change for …

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Categories Business globalization, China

Adobe and Google release open source CJK font family

July 31, 2014 by John Yunker

This is the result of a massive investment of resources and expertise — and I’m excited they’ve made it open source. From Adobe: Source Han Sans, available in seven weights, …

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Categories Adobe, China, Google, Japan

Go global with .INTERNATIONAL? I don’t think so.

May 12, 2014 by John Yunker

GoDaddy is marketing the new top-level domain INTERNATIONAL. This is one TLD that I can’t imagine recommending to anyone. For starters, you don’t need this domain to go global. Every TLD …

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Categories China, Domain names, GoDaddy

dotConfusing — What you need to know about the next wave of top-level domains

May 7, 2014 by John Yunker

My latest post for client Pitney Bowes on making sense of the hype concerning the new generic TLDs. An excerpt: The first wave is rolling in More than 1,200 gTLDs have …

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Categories China, Country Codes, GoDaddy, Google, IDN (Intl. Domain Name), Pitney Bowes

The United Languages of America

April 25, 2014 by John Yunker

Very cool map courtesy of the WashPost based on US Census data: “More than a quarter of counties in the United States have at least one in 10 households where …

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Categories Languages, United States, US Hispanic Market

Google launches its first Japanese IDN

March 6, 2014 by John Yunker

I’ve long talked about the importance of non-Latin domain names, or IDNs (Internationalized Domain Names). Google has gone live with one if its many IDNs: みんな. I want to emphasize here …

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Categories Country Codes, Google, IDN (Intl. Domain Name), Japan, Web Globalization

The world’s unluckiest number

December 1, 2013 by John Yunker

I came across an interesting story in the WSJ about how 2013 has been a slower year for weddings because of the number 13. Here’s an excerpt from the CEO …

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Categories China, Web Globalization

Is Pocari Sweat the next Gatorade?

November 15, 2013October 29, 2013 by John Yunker

It used to be that you had to travel all the way to Japan to be amused by the popular drink Pocari Sweat. The drink has been around since 1980 …

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Categories Japan

From Russian to Arabic to Chinese, new TLDs have arrived

October 23, 2013 by John Yunker

This screen is from a website advertising two new top level domains in Cyrillic. Here are the two domains and what they represent: .САЙТ (Website) .ОНЛАЙН (Online) Two other domains …

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Categories China, Domain names, Google, IDN (Intl. Domain Name), Multilingual search, Russia
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