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Go global with .INTERNATIONAL? I don’t think so.

GoDaddy is marketing the new top-level domain INTERNATIONAL.

GoDaddy .International domain

This is one TLD that I can’t imagine recommending to anyone.

For starters, you don’t need this domain to go global. Every TLD is inherently global in reach.

And if you really want to go global, you need to register local domains, as in country codes and language-specific domains.

As I often say: The Internet connects computers; language connects people.

A 13-character, Latin-based domain is not going to get you very far in countries for which Latin is not the native script, like say the world’s largest Internet market: China.

So despite what GoDaddy says, you don’t need “.international” to go international.

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John Yunker
John is co-founder of Byte Level Research and author of Think Outside the Country as well as 14 annual editions of The Web Globalization Report Card. He is also co-founder of Ashland Creek Press.
John Yunker
John Yunker

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