Adventures in web globalization, since 2002
The dream is profound — a global company united by one language. Employees communicating freely with one another across border and culture, improving productivity and sharing of ideas. The reality, …
The travel industry has long been at the forefront of web globalization. Take Booking.com, with support for 41 languages, or Uber, with support for 36 languages, or KLM, with support …
While I’ve closely studied travel websites for many years (such as airlines, hotels, travel agencies) as part of The Web Globalization Report Card, I’ve not spent much time looking closely at …
I’m pleased to announce the publication of my newest book: Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy. This book is the result …
I’m pleased to announce the new book Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy, due out on April 10th. Think Outside the Country is …
Earlier this year Verisign, the registry that manages the .com and .net domains, began rolling out the localized Japanese equivalent of .com: .コム. Today, Verisign adds another language to the mix, with …
And so it begins. Verisign, the registrar that manages .com domains, has begun its rollout of non-Latin .com equivalents, beginning with Japanese: Now, if you don’t have a Japanese domain name, …
This is the result of a massive investment of resources and expertise — and I’m excited they’ve made it open source. From Adobe: Source Han Sans, available in seven weights, …
I’ve long talked about the importance of non-Latin domain names, or IDNs (Internationalized Domain Names). Google has gone live with one if its many IDNs: みんな. I want to emphasize here …
It used to be that you had to travel all the way to Japan to be amused by the popular drink Pocari Sweat. The drink has been around since 1980 …
Here’s my latest post for client Pitney Bowes: Any company with global aspirations cannot afford to ignore the Asia-Pacific (APAC) region. It’s a region that includes more than two billion …
Here’s my latest post for client Pitney Bowes: Any company with global aspirations cannot afford to ignore the Asia-Pacific (APAC) region. It’s a region that includes more than two billion …
Imagine if, every time you wanted to visit a website, you were expected to type in letters from a foreign language, or worse, an entirely foreign script, such as Arabic, …
I was raised a Cardinals fan. But I don’t live in St. Louis anymore so I must follow the team virtually. Fortunately there’s the MLB mobile app. Now I can listen …
Interesting article in the WSJ (sub. required) about Alan Batey, the new global brand chief of Chevrolet. From the article: Mr. Batey says he wants to unify the brand’s strategy. “We used to …