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Is Pocari Sweat the next Gatorade?

pocari_sweat

It used to be that you had to travel all the way to Japan to be amused by the popular drink Pocari Sweat.

The drink has been around since 1980 and is popular in a number of countries across Asia.

But you can now get this drink on Amazon and select stores. Judging by the chatter I’ve seen in various online circles, it’s becoming a cult hit.

So I have to ask: Is this drink going to be huge in the US one day?

The name alone is not easily ignored.

I’d love to see it succeed here, though not as much as I’d love to see Yunker succeed here.

 

 

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John Yunker
John is co-founder of Byte Level Research and author of . He has published 14 annual editions of The Web Globalization Report Card and is also co-founder of Ashland Creek Press.
John Yunker
John Yunker

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