Adventures in web globalization, since 2002
John Yunker 
First of all, this device looks really cool. The ocean also looks inviting right about now. But while visiting the Flite website I couldn’t help but notice the US flag …
I was in Ecuador recently and carved a bit of time to visit a few global websites — as in the .com address of global brands — to see just …
I’ve announced the top 25 global websites from the 2023 Web Globalization Report Card. But that only tells part of the story. To better understand how companies compete against their …
When I see NA I generally think “not applicable.” Which was why I gave the Corpay global gateway a second look when I visited recently: Naturally, I clicked on the …
We’ve heard of peak oil and peak TV to indicate a point in time when growth ends and decline begins. It appears that we have reached a similar peak in …
I’m pleased to announce the publication of the 2023 Web Globalization Report Card. This is the 19th annual edition of the Report Card, yes, 19th. And while there are a number …
And do you even have a global navigation strategy? For example, if someone from outside the US lands on your US-centric .com home page, what is their experience? Surprisingly, even …
Lunar New Year is here and, with it, my whirlwind tour of global and local websites taking full advantage of this holiday. Here was my tour last year of the …
For many years, the addition of languages (as part of website localization) has ranked one of the least-promoted developments on any given website. Languages were added. End of story. Perhaps …
I’ve long appreciated how Duolingo removes so much friction from trying on a new language — and demystifying languages in general. Duolingo now claims an impressive 500 million language learners …
Bogan is one of those Australian words that I still find highly entertaining, perhaps because I too am a little bit bogan. For example, boxed wine is known as a …
Awhile back I mentioned the missing scrollbar from the Delta Airlines global gateway. It seems that Delta is not alone in making this rookie mistake. Even the folks at Google …
It seems like only yesterday (2009 actually) when Google Translate had reached 50 languages. And for the past few years it appeared that Google has largely plateaued at the low …
Scrollbars are one of those UI elements that you don’t realize you miss until they’re gone. Of course their prime role is to allow you to scroll up and down. …
Square has been slowly but steadily increasing its global reach, with support for 7 countries and four languages, including Japanese, French and even Catalan (in Spain). But on September 13th, …
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