And do you even have a global navigation strategy?
For example, if someone from outside the US lands on your US-centric .com home page, what is their experience?
Surprisingly, even companies that support 50 or more localized websites don’t often think through the experiences of millions of visitors landing on their .com site who must subsequently navigate to their country/region websites.
That’s why I created this class:
In about two hours you will learn:
- The four core elements of a successful global gateway strategy
- Country codes and brand top-level domains and how they drive traffic to local sites
- How to better align global SEO with your localized websites
- The many risks of using flags (and websites that have dropped them)
Along the way, we’ll analyze the global gateways employed by websites such as Amazon, Apple, IKEA, Microsoft and others.
Here is a brief introduction to the class: