Is your website losing the language race?
For the past 12 years, the Web Globalization Report Card has closely tracked the languages supported by the leading global websites, including companies such as Apple, IBM, 3M, GE, Microsoft, and Google. …
The top 25 global websites of 2016
UPDATE: The 2017 Web Globalization Report Card is now available. I’m pleased to announce the publication of the 2016 Web Globalization Report Card and, with it, the top 25 …
Companies are blogging less and that’s a mistake
An interesting study courtesy of the Society for New Communications Research: Dr. Nora Ganim Barnes has been studying corporate communications strategies of the Fortune 500 for the past eight years. Key …
Wikipedia and the Internet language chasm
When talking about language diversity across the Internet, I like to include a visual that illustrates the language leaders of the Internet: This chart is based on data from the …
WhatsApp: Another “translation worthy” success story
I wrote recently that if you can make your product “translation worthy” the world will follow. Reading about Facebook’s purchase of WhatsApp I went back and did some language crunching. …
The top 25 global websites from the 2014 Web Globalization Report Card
UPDATE: The 2017 Web Globalization Report Card is now available. More than ten years ago I set out to create a report that benchmarked global websites. I looked at languages …
Tips and Best Practices for Targeting an APAC Audience (Part II)
Here’s my latest post for client Pitney Bowes: Any company with global aspirations cannot afford to ignore the Asia-Pacific (APAC) region. It’s a region that includes more than two billion …
When localizing social content for China, think beyond Facebook and Twitter
So your company is successful on Facebook. And Twitter. And now you want to expand your social reach into China. Well, you can pretty much forget Facebook and Twitter, because …
LinkedIn now uses a globe as language icon
And here it is: I think it works. I realize some UI experts won’t agree with me on this. I’ve been told many times over the years that the globe …
A global look at Mary Meeker’s Internet Trends report
Mary Meeker, a Kleiner Perkins Caufield & Byers partner, recently provided another healthy dose of data and trends, along with a number of predictions. But the media largely overlooked the …
Five tips for successful, global web surveys
It seems like everyone is running a web survey these days. While I appreciate the importance of asking your website visitors what they think, too many of these surveys are …
The top 25 global websites from the 2013 Web Globalization Report Card
UPDATE: The 2017 Web Globalization Report Card is now available. I’m pleased to announce the top-scoring websites from the 2013 Web Globalization Report Card. This is the ninth annual edition …
Taking Mobile Global: Tips for Aligning Mobile and Global Web Strategies
Here’s a new article I’ve written for UX Magazine on the importance of aligning global and mobile strategies. Too often, companies develop mobile apps and mobile websites without considering localization requirements. Here …
Who’s going to register .brand? Google, for starters.
This week, ICANN begins accepting registrations for the much-hyped and controversial “.brand” generic domain names. What this means is that companies will be able to register domains that function without …
The best global websites of 2012
UPDATE: The 2017 Web Globalization Report Card is now available. I’m happy to announce the publication of the 2012 Web Globalization Report Card. This year, we reviewed 105 websites across …
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