Krispy Kreme goes to France
Late last year Krispy Kreme entered its 39th foreign market: France. And it launched a localized website to match. The company plans to open 500 stores in France over the …
Web Globalization Report Card
The 2024 Web Globalization Report Card is coming soon…
For those of you keeping count this is number 20. Yes, as in 20 years. I’ll have much more to share about that later this year. But for now let’s …
GEICO’s Spanish-language website: 15 minutes could make it better
As I prep for two classes on best practices in global navigation, I came across the Spanish-language website for GEICO and I noticed a small but non-trivial error. See if …
Mailchimp keeps making rookie mistakes
I know it appears that I’m out to punish Mailchimp — as I first started calling out its rookie mistakes back in 2021. I am a paid subscriber so I …
How to create a successful global gateway
If someone from outside the US lands on your US-centric .com home page, what is their first impression? And what if they don’t speak English? What visual and textual clues …
Why use geolocation?
Here’s a reason, courtesy of Wimbledon… To learn more about web globalization best practices, register for Lead the World to Your Website, taking place October 27th.
Taking Flite: Another reason to avoid flags on your global gateway
First of all, this device looks really cool. The ocean also looks inviting right about now. But while visiting the Flite website I couldn’t help but notice the US flag …
Global websites and Ecuador, a brief tour
I was in Ecuador recently and carved a bit of time to visit a few global websites — as in the .com address of global brands — to see just …
Industry leaders from the 2023 Web Globalization Report Card: From Adobe to IKEA to Wikipedia
I’ve announced the top 25 global websites from the 2023 Web Globalization Report Card. But that only tells part of the story. To better understand how companies compete against their …
The “not applicable” global gateway
When I see NA I generally think “not applicable.” Which was why I gave the Corpay global gateway a second look when I visited recently: Naturally, I clicked on the …
Have we reached “peak” language?
We’ve heard of peak oil and peak TV to indicate a point in time when growth ends and decline begins. It appears that we have reached a similar peak in …
The best 25 global websites from the 2023 Web Globalization Report Card
I’m pleased to announce the publication of the 2023 Web Globalization Report Card. This is the 19th annual edition of the Report Card, yes, 19th. And while there are a number …
Language is a feature. It’s time more companies treated it as one
For many years, the addition of languages (as part of website localization) has ranked one of the least-promoted developments on any given website. Languages were added. End of story. Perhaps …
Google Firebase global gateway fail
Awhile back I mentioned the missing scrollbar from the Delta Airlines global gateway. It seems that Delta is not alone in making this rookie mistake. Even the folks at Google …
Massively multilingual
It seems like only yesterday (2009 actually) when Google Translate had reached 50 languages. And for the past few years it appeared that Google has largely plateaued at the low …