Adventures in web globalization, since 2002
As FedEx closes its acquisition of TNT Express, I see an opportunity for FedEx to improve its global website. In the recent Web Globalization Report Card, among delivery services companies, …
For the 2015 Web Globalization Report Card, we studied 10 retail websites: Best Buy Costco GameStop Gap H&M IKEA McDonald’s Staples Starbucks Toys R Us UNIQLO Walmart Zara Out of those …
For the 2015 Web Globalization Report Card, we studied 14 automotive manufacturers and one supplier (Michelin). Audi BMW Chevrolet Ford Goodyear Honda Hyundai Land Rover Lexus Mercedes Michelin Mini Nissan Toyota Volkswagen …
UPDATE: The 2017 Web Globalization Report Card is now available. I’m pleased to announce the publication of The 2015 Web Globalization Report Card. Here are the top-scoring websites from the …
I was pleased to see the Four Seasons embrace the globe icon for its global gateway. It is well positioned in the upper right-hand corner. The Four Seasons website ranked 145th …
You can tell a lot about a company simply by keeping an eye on its global gateway. Here is the GoDaddy global gateway menu in March, 2014: And here it …
When talking about language diversity across the Internet, I like to include a visual that illustrates the language leaders of the Internet: This chart is based on data from the …
You can be a wildly successful global company and still have a poorly localized website. A number of factors determine global success and the website is only one of these …
Sometimes it’s difficult to see a revolution when you’re standing right in the middle of it. Which is how I still feel sometimes when it comes to web globalization. Web …
UPDATE: The 2017 Web Globalization Report Card is now available. More than ten years ago I set out to create a report that benchmarked global websites. I looked at languages …
From Afrikaans to Zulu, the evolution of Google Translate is one of Google’s greatest success stories that few people fully appreciate. Perhaps because Google is reluctant to release usage data …
I first published the Web Globalization Report Card about 10 years ago. Since then, a number of companies have developed their own internal Report Cards (and I’ve assisted with several). Adobe, in …
We studied 12 enterprise technology websites for the 2013 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their websites …
The latest data from IDC show the sharpest decline in PC sales on record. From the release: “Although the reduction in shipments was not a surprise, the magnitude of the …
During my work for the Web Globalization Report Card I encountered a number of US-focused websites relying on language negotiation (also known as language detection) to make their Spanish-language websites …