A number of cities around the world have adopted bespoke top-level domains, such as .NYC, .Tokyo and .London and .Vegas But the key to a successful global city website is that it is a multilingual website. And, sadly, too many…
In February, when I published the 2020 Web Globalization Report Card, the coronavirus was itself going global. Since then, there has been much talk about how the coronavirus will turn back the clock on globalization. The term “deglobalization” is now…
As I’ve documented in many editions of the Web Globalization Report Card, companies tend to add languages in fits and starts. The overall average is about one additional language per year. But some companies expand their global reach in sprints.…
On a recent trip to Argentina I was determined to bring the right power plug adapter. There are actually two standards in use across the country and you can’t always be sure what power outlet will be greeting you in…
Globalia is the leading travel company in Spain, generating 3.5 billion euros in revenues across more than a dozen brands. I visited the global website recently and noticed something missing from the home page — my native language. Not surprisingly,…
In 2016, more than 120 million Chinese traveled internationally. which is roughly the entire population of Japan (or Canada, Italy and Australia combined). And only 10% of the country has a passport. Imagine the travel industry when 25% of Chinese…
While I’ve closely studied travel websites for many years (such as airlines, hotels, travel agencies) as part of The Web Globalization Report Card, I’ve not spent much time looking closely at destination websites, such as for cities, regions and countries. That…
For the 2017 Web Globalization Report Card, we studied the following 24 travel websites: Air France Airbnb American Airlines Avis Booking.com British Airways Delta Emirates Enterprise Expedia Four Seasons Hertz Hilton Hotels.com Hyatt InterContinental Hotels Kayak KLM Marriott Royal Caribbean Sixt…
I wrote an article for UX Magazine (based on my research for Lionbridge) that highlights global best practices in the travel industry. Travelers want websites that travel with them In the travel industry, your customers are mobile. If you greet…