Deglobalization & AI: The calm before the storm
While reviewing websites for the 2025 Web Globalization Report Card I was struck by two things: Combined, I believe we are in the midst of the calm before the storm. …
Languages
Is Apple about to prioritize localization and expand its linguistic reach?
Apple’s recent developer newsletter caught my eye because, for once, localization was featured at the top: Apple is providing free training sessions focused on Southeast Asia, Hong Kong and Taiwan …
Language is a feature (to be promoted)
One of the takeaways from the Web Globalization Best Practices & Emerging Trends report is that language is a feature, every bit as important as many other features. After all, …
The 2024 Web Globalization Report Card is coming soon…
For those of you keeping count this is number 20. Yes, as in 20 years. I’ll have much more to share about that later this year. But for now let’s …
Have we reached “peak” language?
We’ve heard of peak oil and peak TV to indicate a point in time when growth ends and decline begins. It appears that we have reached a similar peak in …
The best 25 global websites from the 2023 Web Globalization Report Card
I’m pleased to announce the publication of the 2023 Web Globalization Report Card. This is the 19th annual edition of the Report Card, yes, 19th. And while there are a number …
Language is a feature. It’s time more companies treated it as one
For many years, the addition of languages (as part of website localization) has ranked one of the least-promoted developments on any given website. Languages were added. End of story. Perhaps …
Duolingo’s year-end language insights
I’ve long appreciated how Duolingo removes so much friction from trying on a new language — and demystifying languages in general. Duolingo now claims an impressive 500 million language learners …
Do you speak Boganese?
Bogan is one of those Australian words that I still find highly entertaining, perhaps because I too am a little bit bogan. For example, boxed wine is known as a …
Massively multilingual
It seems like only yesterday (2009 actually) when Google Translate had reached 50 languages. And for the past few years it appeared that Google has largely plateaued at the low …
Worldly Marketer Podcast: Best Practices in Global User Experience
I recently joined Kathrin Bussmann for another chat about web globalization and emerging best practices. I hope you enjoy it!
Designing for new internet users
The author William Gibson is widely attributed with the quote: The future is already here. It’s just not evenly distributed yet. This line popped into my head when I watched an …
Think Big; Think Global
I was honored to participate in a Wegginar with Laurel and Laura of Women Entrepreneurs Grow Global. I spent about an hour focusing on US small businesses and tips for …
How Klarna internationalized its typography
Klarna is one of those Buy Now Pay Later companies that is seemingly on every ecommerce checkout page these days. And, not surprisingly, the company is expanding globally at a …
Think Big. Think Global on June 1st
I’m pleased to be joining Laurel Delaney and the team at WEGG on June 1st for an hour focused on web globalization best practices and insights for small businesses. Here’s …