Dr. Simi comes to the US — the right way
Who is Dr. Simi? I was asking myself that recently and found out here. Dr. Simi is the mascot of Farmacías Similares, the world’s second-largest pharmacy chain. It has over …
Global navigation
The top 25 websites from the 2025 Web Globalization Report Card
This is the 21st year of the Web Globalization Report Card. The more things change, the more things stay the same. Such as Wikipedia emerging on top, with support for …
Global expansion means waving goodbye to flags
I read that global remittance startup LemFi received new funding to accelerate its global growth. Notes the TechCrunch article: Since its launch in 2020, LemFi has undergone rapid growth by …
2025 Web Globalization Report Card is underway
For those of you wondering (and thanks to those who’ve already reached out) the next Report Card is in production. If your company is already included (or you want it …
Adobe’s redesigned global gateway overlay
Adobe pioneered the use of geolocation and localized overlays to improve the global user experience. As shown here, a visitor to the Adobe.com home page from Japan was greeted with …
The inherent flaw of the translation icon
There is no internationally accepted definition of what a “translation” icon should look like. But here’s the icon websites tend to use: You see it many places these days — …
For global brands, Russian is no longer a “top 10” language
Russian was once considered a “top 10” language — one that any company serious about global growth would support. But Putin’s horrific actions have put an end to that. Over …
Krispy Kreme goes to France
Late last year Krispy Kreme entered its 39th foreign market: France. And it launched a localized website to match. The company plans to open 500 stores in France over the …
The 2024 Web Globalization Report Card is coming soon…
For those of you keeping count this is number 20. Yes, as in 20 years. I’ll have much more to share about that later this year. But for now let’s …
GEICO’s Spanish-language website: 15 minutes could make it better
As I prep for two classes on best practices in global navigation, I came across the Spanish-language website for GEICO and I noticed a small but non-trivial error. See if …
Mailchimp keeps making rookie mistakes
I know it appears that I’m out to punish Mailchimp — as I first started calling out its rookie mistakes back in 2021. I am a paid subscriber so I …
Mailchimp’s curious global gateway misstep
A little more than a year ago I wrote about Mailchimp’s improved global gateway. Here is what you would have seen in the header back then: And here is the …
How to create a successful global gateway
If someone from outside the US lands on your US-centric .com home page, what is their first impression? And what if they don’t speak English? What visual and textual clues …
Why use geolocation?
Here’s a reason, courtesy of Wimbledon… To learn more about web globalization best practices, register for Lead the World to Your Website, taking place October 27th.
Taking Flite: Another reason to avoid flags on your global gateway
First of all, this device looks really cool. The ocean also looks inviting right about now. But while visiting the Flite website I couldn’t help but notice the US flag …