Deglobalization & AI: The calm before the storm
While reviewing websites for the 2025 Web Globalization Report Card I was struck by two things: Combined, I believe we are in the midst of the calm before the storm. …
Global By Design
News and updates on the Web globalization newsletter Global By Design
The top 25 websites from the 2025 Web Globalization Report Card
This is the 21st year of the Web Globalization Report Card. The more things change, the more things stay the same. Such as Wikipedia emerging on top, with support for …
Global expansion means waving goodbye to flags
I read that global remittance startup LemFi received new funding to accelerate its global growth. Notes the TechCrunch article: Since its launch in 2020, LemFi has undergone rapid growth by …
The inherent flaw of the translation icon
There is no internationally accepted definition of what a “translation” icon should look like. But here’s the icon websites tend to use: You see it many places these days — …
Krispy Kreme goes to France
Late last year Krispy Kreme entered its 39th foreign market: France. And it launched a localized website to match. The company plans to open 500 stores in France over the …
The 2024 Web Globalization Report Card is coming soon…
For those of you keeping count this is number 20. Yes, as in 20 years. I’ll have much more to share about that later this year. But for now let’s …
Mailchimp keeps making rookie mistakes
I know it appears that I’m out to punish Mailchimp — as I first started calling out its rookie mistakes back in 2021. I am a paid subscriber so I …
How to create a successful global gateway
If someone from outside the US lands on your US-centric .com home page, what is their first impression? And what if they don’t speak English? What visual and textual clues …
Taking Flite: Another reason to avoid flags on your global gateway
First of all, this device looks really cool. The ocean also looks inviting right about now. But while visiting the Flite website I couldn’t help but notice the US flag …
Industry leaders from the 2023 Web Globalization Report Card: From Adobe to IKEA to Wikipedia
I’ve announced the top 25 global websites from the 2023 Web Globalization Report Card. But that only tells part of the story. To better understand how companies compete against their …
The best 25 global websites from the 2023 Web Globalization Report Card
I’m pleased to announce the publication of the 2023 Web Globalization Report Card. This is the 19th annual edition of the Report Card, yes, 19th. And while there are a number …
Language is a feature. It’s time more companies treated it as one
For many years, the addition of languages (as part of website localization) has ranked one of the least-promoted developments on any given website. Languages were added. End of story. Perhaps …
Worldly Marketer Podcast: Best Practices in Global User Experience
I recently joined Kathrin Bussmann for another chat about web globalization and emerging best practices. I hope you enjoy it!
Designing for new internet users
The author William Gibson is widely attributed with the quote: The future is already here. It’s just not evenly distributed yet. This line popped into my head when I watched an …
How Klarna internationalized its typography
Klarna is one of those Buy Now Pay Later companies that is seemingly on every ecommerce checkout page these days. And, not surprisingly, the company is expanding globally at a …