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Tips and Best Practices for Targeting an APAC Audience (Part II)

October 14, 2013 by John Yunker

Here’s my latest post for client Pitney Bowes: Any company with global aspirations cannot afford to ignore the Asia-Pacific (APAC) region. It’s a region that includes more than two billion …

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Categories Apple, Business globalization, China, Culture, Google, Japan, Languages, Pitney Bowes, Translation, Twitter, Web Globalization

How the NSA is threatening the future of Google, Facebook, Amazon and others

December 18, 2013October 8, 2013 by John Yunker

When I read government arguments in defense of the NSA, an oft-repeated line was: We’re not targeting Americans. We’re targeting foreigners. Foreigners. I really dislike that word. And I’m sure …

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Categories Business globalization, China, Google, LinkedIn, Microsoft, Web Globalization

Tips and Best Practices for Targeting an APAC Audience (Part I)

October 3, 2013 by John Yunker

Here’s my latest post for client Pitney Bowes: Any company with global aspirations cannot afford to ignore the Asia-Pacific (APAC) region. It’s a region that includes more than two billion …

Read more

Categories Business globalization, China, Country Codes, Japan, Web Globalization

Starbucks in Asia: From serving expats to serving locals

September 30, 2013 by John Yunker

Starbucks currently has 19,000 locations of which 11,000 are in the US. According to this Wall Street Journal Q&A (reg. required), Howard Schultz remains optimistic about Asia: Outside the U.S., Starbucks …

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Categories China, Starbucks, Web Globalization

So what if the icons are ugly, iOS 7 now supports Tamil

September 27, 2013 by John Yunker

So I just spent an hour upgrading my iPhone to iOS 7. My first thought was: Boy, these icons are ugly. And there’s this strange mix of text-only buttons and …

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Categories Apple, India, iPad, iPhone, Software Localization

When localizing social content for China, think beyond Facebook and Twitter

September 23, 2013 by John Yunker

So your company is successful on Facebook. And Twitter. And now you want to expand your social reach into China. Well, you can pretty much forget Facebook and Twitter, because …

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Categories China, Languages, Q&A, Social, Translation, Twitter

The next Internet revolution will not be in English

August 28, 2013 by John Yunker

Imagine if, every time you wanted to visit a website, you were expected to type in letters from a foreign language, or worse, an entirely foreign script, such as Arabic, …

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Categories Apple, China, Country Codes, Global By Design, Global navigation, IDN (Intl. Domain Name), Japan, Languages, Russia, Web Globalization

When does localization become capitulation?

August 15, 2013 by John Yunker

I begin this post with a question because I don’t have an answer. A book making news these days is The Collaboration: Hollywood’s Pact with Hitler. It’s about Hollywood’s active self-censorship …

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Categories Business globalization, China, Culture, Retail globalization, Starbucks

Questions to ask before entering an emerging market

August 9, 2013 by John Yunker

Here’s my latest post for client Pitney Bowes: For companies in search of global growth, emerging markets are hard to resist. But like the California gold fields of the 1850s, …

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Categories Brazil, Business globalization, China, India, Russia, Web Globalization

Apple opens online store for Russia (and a call for improving the global gateway)

August 2, 2013 by John Yunker

Not exactly breaking news, but Apple Store is now live in Russia. I love the art they used for the launch: The global gateway that Apple uses for its online …

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Categories Apple, Russia

Pricing for good luck in Asia

July 24, 2013 by John Yunker

I’ve written an article for client Pitney Bowes on pricing strategies in Asia. Here, for example, is how the iPad mini is priced in China: All those 8s are no coincidence. Find …

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Categories Apple, Business globalization, China, Microsoft, Pitney Bowes, Retail globalization, Web Globalization

Taking the Great American Pastime Global

July 11, 2013 by John Yunker
MLB Japan logo

I was raised a Cardinals fan. But I don’t live in St. Louis anymore so I must follow the team virtually. Fortunately there’s the MLB mobile app. Now I can listen …

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Categories Business globalization, Country Codes, Japan, Web Globalization

Chevrolet wants a consistent global brand — hopefully a consistent website will follow

February 11, 2017June 24, 2013 by John Yunker

Interesting article in the WSJ (sub. required) about Alan Batey, the new global brand chief of Chevrolet. From the article: Mr. Batey says he wants to unify the brand’s strategy. “We used to …

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Categories BMW, Brazil, Business globalization, Chevrolet, China, Global By Design, Honda, Japan, Toyota, Web Globalization

A global look at Mary Meeker’s Internet Trends report

June 11, 2013 by John Yunker

Mary Meeker, a Kleiner Perkins Caufield & Byers partner, recently provided another healthy dose of data and trends, along with a number of predictions. But the media largely overlooked the …

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Categories Apple, Business globalization, China, Google, Microsoft, Mobile, United States

Living in a post-PC world

April 11, 2013 by John Yunker
tablet

The latest data from IDC show the sharpest decline in PC sales on record. From the release: “Although the reduction in shipments was not a surprise, the magnitude of the …

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Categories India, Mobile, Web Globalization, Web Globalization Report Card
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