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Web Globalization

A look back at the language growth of eBay, Coke, Apple, AmEx and Amazon

February 13, 2014 by John Yunker

Sometimes it’s difficult to see a revolution when you’re standing right in the middle of it. Which is how I still feel sometimes when it comes to web globalization. Web …

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Categories Apple, Business globalization, Retail globalization, Web Globalization, Web Globalization Report Card

The top 25 global websites from the 2014 Web Globalization Report Card

August 8, 2017February 10, 2014 by John Yunker

UPDATE: The 2017 Web Globalization Report Card is now available. More than ten years ago I set out to create a report that benchmarked global websites. I looked at languages …

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Categories Apple, Cisco Systems, Global Marketing, Google, Microsoft, Social, Starbucks, Travel, Web Globalization, Web Globalization Report Card

Google Translate turns 80, as in languages

February 5, 2014February 4, 2014 by John Yunker

From Afrikaans to Zulu, the evolution of Google Translate is one of Google’s greatest success stories that few people fully appreciate. Perhaps because Google is reluctant to release usage data …

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Categories Google, Machine Translation, Web Globalization Report Card

Going beyond stock photos to succeed locally

January 28, 2014 by John Yunker

My latest post for client Pitney Bowes includes tips for creating “world ready” visuals. An excerpt: Don’t Send the Wrong (Hand) Signal Gestures are culturally specific and, while some gestures …

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Categories Business globalization, Culture, Pitney Bowes, Web Globalization

Make your product “translation worthy” and the world will follow

February 10, 2014January 16, 2014 by John Yunker

From my guest post for Gigaom: When a software company asks me if I think its new product will succeed globally, I typically respond by asking: Is your product translation …

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Categories Crowdsourcing, Software Localization, Web Globalization

Tiffany’s global aspirations (and room for improvement)

January 6, 2014 by John Yunker

When I lived in New York, I used to get a kick out of visiting Tiffany. Not that I actually purchased much of anything there, but I was always impressed …

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Categories Business globalization, Global navigation, Web Globalization

How to improve your global ecommerce website

January 2, 2014 by John Yunker

My latest post for client Pitney Bowes includes tips for removing the global ‘friction’ from your ecommerce website. An excerpt: What’s Your “Last” Name? In the United States, we generally use the …

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Categories Business globalization, Global By Design, Retail globalization, Web Globalization

Most popular posts of 2013

December 30, 2013 by John Yunker

Last post of 2013 and here are the most-popular posts published this year: How many languages should your website support? The next Internet revolution will not be in English The …

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Categories Global By Design, Web Globalization

Is Your Website World Ready? Five tips to keep in mind…

December 17, 2013 by John Yunker

Here’s my latest post for client Pitney Bowes: An excerpt: Avoid visual pitfalls. By editing the text to be world-ready, you’re halfway towards avoiding any “international incidents.” But you also need to …

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Categories Business globalization, Global By Design, Retail globalization, Web Globalization

Web globalization predictions for 2014

December 9, 2013 by John Yunker

I’m optimistic about the year ahead. I base this optimism in part on discussions I’ve had this year with dozens of marketing and web teams across about ten countries. While …

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Categories Apple, Languages, Machine Translation, Web Globalization

The world’s unluckiest number

December 1, 2013 by John Yunker

I came across an interesting story in the WSJ about how 2013 has been a slower year for weddings because of the number 13. Here’s an excerpt from the CEO …

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Categories China, Web Globalization

Counting in Tongues

November 21, 2013 by John Yunker

HTML has long supported the ability to create numbered lists simply by using the <ol><li></li></ol> tags. But these tags are rather limited if you are developing websites for the world. …

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Categories Software Localization, Web Globalization

Tips and Best Practices for Targeting an APAC Audience (Part II)

October 14, 2013 by John Yunker

Here’s my latest post for client Pitney Bowes: Any company with global aspirations cannot afford to ignore the Asia-Pacific (APAC) region. It’s a region that includes more than two billion …

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Categories Apple, Business globalization, China, Culture, Google, Japan, Languages, Pitney Bowes, Translation, Twitter, Web Globalization

How the NSA is threatening the future of Google, Facebook, Amazon and others

December 18, 2013October 8, 2013 by John Yunker

When I read government arguments in defense of the NSA, an oft-repeated line was: We’re not targeting Americans. We’re targeting foreigners. Foreigners. I really dislike that word. And I’m sure …

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Categories Business globalization, China, Google, LinkedIn, Microsoft, Web Globalization

Tips and Best Practices for Targeting an APAC Audience (Part I)

October 3, 2013 by John Yunker

Here’s my latest post for client Pitney Bowes: Any company with global aspirations cannot afford to ignore the Asia-Pacific (APAC) region. It’s a region that includes more than two billion …

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Categories Business globalization, China, Country Codes, Japan, Web Globalization
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