My latest post for client Pitney Bowes on localizing for Canada.
As they begin their global expansion, American companies often select Canada first under the assumption that the market will be easier to succeed in than more distant and culturally unfamiliar markets such as Germany or Japan.
However, physical and cultural proximity should not be confused with ease of market entry or ease of website localization. Every country is a new market with unique cultures, laws, and ways of doing business. This article highlights a few key tips to consider as you head to the “great white north.”