Make your product “translation worthy” and the world will follow

by

From my guest post for Gigaom:

When a software company asks me if I think its new product will succeed globally, I typically respond by asking: Is your product translation worthy? In other words, are people eager to voluntary translate your app or website into their language?

This phenomenon is commonly known as “translation crowdsourcing,” and a number of familiar names have relied on the kindness of strangers to take their products and websites global—companies such as Google, Facebook, and Twitter. When a website or software application is so appealing to users around the world that they will help translate it—for free—the odds are quite good that the product will succeed globally.

Link

(Visited 60 times, 1 visits today)
John Yunker

John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.
Tweet
Share