Adventures in web globalization, since 2002
The short answer: It depends. The context of how you display this flag can make all the difference; for example, do you display the flag on a global gateway with …
If you visit Marriott’s China website today you’re likely to see this: I dumped the text into Google Translate and here is what it loosely says: So what exactly happened …
For the 2017 Web Globalization Report Card, I benchmarked the following consumer-oriented technology websites: Adobe Apple Canon Dell HP HTC Lenovo LG Microsoft Nikon Panasonic Samsung Sony Toshiba Xiaomi Microsoft …
Xerox recently spun off its services unit into a billion-dollar global company known as Conduent. I took a quick look at the Conduent website to see how world-ready this “global” website had become in …
Examine the Boeing global gateway below and see if you can see a problem: I did not realize the Middle East had an official flag but, according to this gateway, it does. …
This year, we benchmarked the following seven luxury websites for the 2016 Web Globalization Report Card: Burberry Cartier Gucci Hermès Louis Vuitton Ralph Lauren Tiffany Out of these websites Tiffany …
I visited the home page of the Chinese online travel agency website Ctrip recently and came across this odd flag: Just because the UK voted to separate from the EU …
Apple can’t seem to rid itself of using flags on its global gateway. And, yes, I’ve been writing about this for awhile now.
Every time Apple launches a redesign I get my hopes up.
But this latest design merely offered up newly “flattened” map icons, as shown here:
Current Apple Global Gateway:
Previous Apple Global Gateway:
Qualcomm supports a mobile-friendly website but doesn’t (yet) support a global-friendly website. Particularly if you’re a visitor who does not speak English. The home page, shown here, includes no evidence of a …
DeWalt greets visitors with a pull-down global gateway shown here: This type of landing page is not ideal in this day and age. Using geolocation (see Geolocation for Global Success), DeWalt …
I want to focus on App Annie because it appears the company is planning to significantly expand its global reach — and therefore needs a gateway suited to task. Currently, …