Adventures in web globalization, since 2002
Google Translate is the world’s most popular machine translation tool. And, despite predictions by many experts in the translation industry, the quality of Google Translate has improved nicely over the past …
For the 2015 Web Globalization Report Card, we studied 10 retail websites: Best Buy Costco GameStop Gap H&M IKEA McDonald’s Staples Starbucks Toys R Us UNIQLO Walmart Zara Out of those …
Adobe provides French, German and Japanese tutorials for Photoshop Elements. But what about other languages? Until the funding comes along for additional translation, Adobe directs users to tutorials created in Spanish, Polish, …
For the 2015 Web Globalization Report Card, we studied 14 automotive manufacturers and one supplier (Michelin). Audi BMW Chevrolet Ford Goodyear Honda Hyundai Land Rover Lexus Mercedes Michelin Mini Nissan Toyota Volkswagen …
Four years ago, for the Web Globalization Report Card, I began noting (and rewarding) those websites that supported mobile devices. Even then one could easily see the virtual grounds shifting in favor of mobile …
I enjoying watching how Western companies localize their websites and products to capitalize on Chinese New Year — the Year of the Sheep (or Goat). Like this gift card from Starbucks …
Nice to see that LinkedIn has added support for Arabic: This raises LinkedIn’s language total to 24 languages, including English. As a point of comparison, Facebook supports more than 70 …
Yandex is Russia’s leading search engine and, following in Google’s footsteps, is eager to take over much of Russia’s Internet, which naturally includes the web browser. Yandex is also in …
Leave it to Amazon to turn Single Day plural. And why not. If we can extend Black Friday to Cyber Monday, why not extend Singles day an extra day? Here’s a screen …
In China, November 11th is known as Singles Day and it has quickly become the world’s biggest day for ecommerce. Tmall, the massive ecommerce website owned by Alibaba is already …
When you welcome visitors into your home, you probably don’t usher them directly to the basement. Yet when it comes to websites, this is exactly how many companies treat visitors from around the …
Who said the life of a map maker isn’t interesting? Every other day it seems there is another disputed territory, which usually means another disputed name. I’ve already mentioned the …
Every time Apple updates its web design (which it did recently) I get hopeful that the global gateway will receive a similar upgrade. But this has not yet happened. Apple’s global …
I’ve been meaning to write about this for awhile. A few months ago, Apple CEO Tim Cook reportedly said this at an investor meeting: “When we work on making our devices …
I don’t know of any large company that translates all of its content into all of its target languages. I won’t go into the many reasons for why this is …