Web globalization predictions for 2014
I’m optimistic about the year ahead. I base this optimism in part on discussions I’ve had this year with dozens of marketing and web teams across about ten countries. While …
Apple
Tips and Best Practices for Targeting an APAC Audience (Part II)
Here’s my latest post for client Pitney Bowes: Any company with global aspirations cannot afford to ignore the Asia-Pacific (APAC) region. It’s a region that includes more than two billion …
So what if the icons are ugly, iOS 7 now supports Tamil
So I just spent an hour upgrading my iPhone to iOS 7. My first thought was: Boy, these icons are ugly. And there’s this strange mix of text-only buttons and …
The next Internet revolution will not be in English
Imagine if, every time you wanted to visit a website, you were expected to type in letters from a foreign language, or worse, an entirely foreign script, such as Arabic, …
Apple opens online store for Russia (and a call for improving the global gateway)
Not exactly breaking news, but Apple Store is now live in Russia. I love the art they used for the launch: The global gateway that Apple uses for its online …
Pricing for good luck in Asia
I’ve written an article for client Pitney Bowes on pricing strategies in Asia. Here, for example, is how the iPad mini is priced in China: All those 8s are no coincidence. Find …
A global look at Mary Meeker’s Internet Trends report
Mary Meeker, a Kleiner Perkins Caufield & Byers partner, recently provided another healthy dose of data and trends, along with a number of predictions. But the media largely overlooked the …
iYouth: The battle over the next generation of tech consumers
I love these new Apple advertisements: And… But one thing I couldn’t help but wonder while watching them: Where are the older folks? That is, where are the people of …
Apple’s China apology and the value of a flexible global template
Here is the image used on Apple’s China home page to announce Tim Cook’s apology letter regarding Apple repair and warranty “misunderstandings.” Here is The Wall Street Journal take on …
Free Webinar: The Leading Global Retailers (and why)
I hope you’ll join me on Wednesday for a free one-hour webinar (sponsored by Lionbridge). I will talk about my research on the retail industry, focusing on companies like Amazon, …
The top 25 global websites from the 2013 Web Globalization Report Card
UPDATE: The 2017 Web Globalization Report Card is now available. I’m pleased to announce the top-scoring websites from the 2013 Web Globalization Report Card. This is the ninth annual edition …
Apple iOS 6 provides a multilingual welcome
Apple provides a subtle, but global, welcome to new users of iOS 6. I just downloaded the OS today and captured a few screens to illustrate below: The only thing …
ICANN strikes domain name gold (updated)
The registration period for generic top-level domains (gTLDs), names like .google and .nyc, has been open for a short while and it appears that ICANN has won the lottery. According …
Taking Mobile Global: Tips for Aligning Mobile and Global Web Strategies
Here’s a new article I’ve written for UX Magazine on the importance of aligning global and mobile strategies. Too often, companies develop mobile apps and mobile websites without considering localization requirements. Here …
Windows 8 primed to win tablet war — at least in languages
When it comes to tablets, Apple is far and away the leader. But later this year Microsoft is expected to unveil its Windows 8 tablet and, in doing so, will …