Lululemon: Global shipping is step one
Lululemon provides an interesting case study of a US-based retailer taking its first steps towards going global. And, like all first steps, this one is rather awkward. To be clear, Lululemon …
Business globalization
Web localization is a black and white issue
The death of Thailand’s King Bhumibol Adulyadej has led to stores running out of black and white clothing as the population mourns its leader in color-appropriate clothing. What does this …
Deloitte: The best global professional services website of 2016
For the 2016 Web Globalization Report Card, we studied five professional services websites: Accenture Capgemini Deloitte Ernst & Young KPMG PWC This is the first year in some time that none …
Web Globalization Leaders in Life Sciences
As life sciences companies broaden their global sights to include new and emerging markets, their global (and mobile) websites have not always kept pace. SDL recently commissioned a report in …
American Express: The best global financial services website of 2016
For the 2016 Web Globalization Report Card, we studied 9 financial services websites: Allianz American Express Axa Citibank HSBC Marsh MasterCard Visa Western Union American Express emerged on top with support …
Intel: The best global enterprise technology website of 2016
For the 2016 Web Globalization Report Card, we studied 11 enterprise technology websites: Autodesk Cisco Systems EMC IBM Huawei Intel Oracle SAP Texas Instruments Xerox VMware With support for 23 languages, Intel …
Companies are blogging less and that’s a mistake
An interesting study courtesy of the Society for New Communications Research: Dr. Nora Ganim Barnes has been studying corporate communications strategies of the Fortune 500 for the past eight years. Key …
Is .com worth changing your name?
Venture capitalist Paul Graham believes so. He notes: 100% of the top 20 YC companies by valuation have the .com of their name. 94% of the top 50 do. But only …
Who needs BRIC when you have the Blue Banana?
Perhaps it’s human nature (or perhaps just savvy marketing) to think up new and unique ways of organizing our world. BRIC (Brazil, Russia, India, China) is one popular grouping. And did you …
Managing language expectations when you can’t translate everything
I don’t know of any large company that translates all of its content into all of its target languages. I won’t go into the many reasons for why this is …
Buick: A Chinese success story
I still look at the Buick brand as something for the post-60 demographic (though I must confess that demographic doesn’t feel quite so old anymore). It’s an image Buick has been working to change for …
No, it’s not blowing over
From the Wall Street Journal: Brad Smith, Microsoft ‘s general counsel, tried to illustrate the problem Thursday at a technology conference by recounting a meeting a month ago with corporate-technology executives …
Mary Meeker’s Internet Trends Report: A web globalization persepective
It has become an annual ritual, Mary Meeker, a Kleiner Perkins Caufield & Byers partner, releases a data dump of key Internet stats and trends. Last year, I wrote a …
The United States has a privacy (branding) problem
I first wrote about the negative impact the Snowden NSA revelations would have on the US tech industry last year. Many people thought (hoped) this issue would have gone away by now. …
Xiaomi’s global expansion plans include Malaysia, Indonesia, Thailand
In January, I wrote about Xiaomi’s success in crowdsourced translation of its operating system — and how this bodes well for global expansion. Xiaomi, for those who’ve never heard of …