Adventures in web globalization, since 2002
As life sciences companies broaden their global sights to include new and emerging markets, their global (and mobile) websites have not always kept pace. SDL recently commissioned a report in …
For the 2016 Web Globalization Report Card, we studied 9 financial services websites: Allianz American Express Axa Citibank HSBC Marsh MasterCard Visa Western Union American Express emerged on top with support …
For the 2016 Web Globalization Report Card, we studied 11 enterprise technology websites: Autodesk Cisco Systems EMC IBM Huawei Intel Oracle SAP Texas Instruments Xerox VMware With support for 23 languages, Intel …
An interesting study courtesy of the Society for New Communications Research: Dr. Nora Ganim Barnes has been studying corporate communications strategies of the Fortune 500 for the past eight years. Key …
Venture capitalist Paul Graham believes so. He notes: 100% of the top 20 YC companies by valuation have the .com of their name. 94% of the top 50 do. But only …
Perhaps it’s human nature (or perhaps just savvy marketing) to think up new and unique ways of organizing our world. BRIC (Brazil, Russia, India, China) is one popular grouping. And did you …
I don’t know of any large company that translates all of its content into all of its target languages. I won’t go into the many reasons for why this is …
I still look at the Buick brand as something for the post-60 demographic (though I must confess that demographic doesn’t feel quite so old anymore). It’s an image Buick has been working to change for …
From the Wall Street Journal: Brad Smith, Microsoft ‘s general counsel, tried to illustrate the problem Thursday at a technology conference by recounting a meeting a month ago with corporate-technology executives …
It has become an annual ritual, Mary Meeker, a Kleiner Perkins Caufield & Byers partner, releases a data dump of key Internet stats and trends. Last year, I wrote a …
I first wrote about the negative impact the Snowden NSA revelations would have on the US tech industry last year. Many people thought (hoped) this issue would have gone away by now. …
In January, I wrote about Xiaomi’s success in crowdsourced translation of its operating system — and how this bodes well for global expansion. Xiaomi, for those who’ve never heard of …
When talking about language diversity across the Internet, I like to include a visual that illustrates the language leaders of the Internet: This chart is based on data from the …
My latest post for client Pitney Bowes on localizing for Canada. An excerpt: As they begin their global expansion, American companies often select Canada first under the assumption that the …
My latest post for client Pitney Bowes on going global (or not). An excerpt — Two reasons NOT to go global: 1. You don’t have realistic expectations (and budgets). The …