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Who needs BRIC when you have the Blue Banana?

Perhaps it’s human nature (or perhaps just savvy marketing) to think up new and unique ways of organizing our world.

BRIC (Brazil, Russia, India, China) is one popular grouping.

And did you know about MINT (Mexico, Indonesia, Nigeria, Turkey)?

Or MIST (Mexico, Indonesia, South Korea, Turkey)?

And if you think those groupings sound odd, consider CIVETS (Colombia, Indonesia, Vietnam, Egypt, Turkey, South Africa).

But I’m partial to the Blue Banana, shown below (excerpted from the TNT website):


According to Wikipedia, “the Blue Banana is a discontinuous corridor of urbanization in Western Europe, with a population of around 111 million.”

And if a Blue Banana isn’t strange enough, how about a Golden Banana?


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John Yunker
John is co-founder of Byte Level Research and author of Think Outside the Country as well as 14 annual editions of The Web Globalization Report Card. He is also co-founder of Ashland Creek Press.
John Yunker
John Yunker

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