Adventures in web globalization, since 2002
I first published the Web Globalization Report Card about 10 years ago. Since then, a number of companies have developed their own internal Report Cards (and I’ve assisted with several). Adobe, in this excellent article on Five Golden Rules to Achieving Agile Localization, …
We studied 12 enterprise technology websites for the 2013 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their websites and applications for the world. Out of those 12 companies, …
The latest data from IDC show the sharpest decline in PC sales on record. From the release: “Although the reduction in shipments was not a surprise, the magnitude of the contraction is both surprising and worrisome,” said David Daoud, IDC …
We studied 18 consumer technology websites for the 2013 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their websites and applications for the world. Out of those 18 …
We included 14 automotive and supplier websites in the 2013 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their websites and applications for the world. Out of those …
Hotels.com scored highly in the 2012 Web Globalization Report Card. At 37 languages (in addition to English), Hotels.com is not the language leader in travel, but it’s near the front of the pack. And the company has been a leader …
The 2012 Web Globalization Report Card is my first attempt at analyzing web globalization in a post-PC world. By post-PC world, I’m referring to a world in which the website adapts not only to the device (PC, tablet, smartphone) but also to …
UPDATE: The 2017 Web Globalization Report Card is now available. I’m happy to announce the publication of the 2012 Web Globalization Report Card. This year, we reviewed 105 websites across 17 industries; the websites comprise 70% of the Interbrand Best …
We included nine professional services websites in the 2011 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their websites and applications for the world. Out of those nine …
We included nine hotel and resort brands in the 2010 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their web sites and applications for the world. It is …
We included 12 automotive brands in the 2010 Web Globalization Report Card. And of the 12, Volkswagen emerged on top. Volkswagen is one of the more globally consistent automotive web sites. In general, automotive sites are behind the curve in …
Languages are a means to an end, and in web globalization, languages help you expand your global reach. And global reach doesn’t always mean expanding beyond borders, it could also mean expanding within borders — consider Spanish for the US …
Smashing Magazine has an entertaining piece on the Unusable and Superficial World of Beer and Alcohol Websites. The “age gateway” was a topic I wrote about a year ago and I’m glad to see others chime in on the sheer …
I read about a startup (via Techcrunch) recently called mloovi. The service leverages Google Translate to provide real-time translations of your blog feed. I’ve installed the widget over on the right and would love to know what people think. My …