Adobe’s redesigned global gateway overlay
Adobe pioneered the use of geolocation and localized overlays to improve the global user experience. As shown here, a visitor to the Adobe.com home page from Japan was greeted with …
global usability
The inherent flaw of the translation icon
There is no internationally accepted definition of what a “translation” icon should look like. But here’s the icon websites tend to use: You see it many places these days — …
How to create a successful global gateway
If someone from outside the US lands on your US-centric .com home page, what is their first impression? And what if they don’t speak English? What visual and textual clues …
The “not applicable” global gateway
When I see NA I generally think “not applicable.” Which was why I gave the Corpay global gateway a second look when I visited recently: Naturally, I clicked on the …
Deloitte: The best global professional services website (with KPMG a close second)
For the 2020 Web Globalization Report Card, I benchmarked the following 7 professional services websites: Accenture Capgemini Deloitte Ernst & Young Goldman Sachs KPMG PwC Deloitte emerged number one overall, …
Coming in February: The 2020 Web Globalization Report Card
For those of you keeping track, this is the 16th edition of this report. Thanks to everyone who has supported it all these years! More soon…
Tesla’s global website shifts into reverse
Tesla was benchmarked in the 2019 Web Globalization Report Card. Of the 16 companies studied, Tesla finished in the lower half (higher scoring than Honda and Subaru, but still with …
The globe icon has gone mainstream in global gateways
As readers of this blog know well, I’ve been advocating for the generic globe icon for use in the global gateway for some time. I first called for the globe …