Adobe pioneered the use of geolocation and localized overlays to improve the global user experience. As shown here, a visitor to the Adobe.com home page from Japan was greeted with the following overlay: The overlay allows the visitor to click…
There is no internationally accepted definition of what a “translation” icon should look like. But here’s the icon websites tend to use: You see it many places these days — most often used to indicate the availability of automatic translation,…
If someone from outside the US lands on your US-centric .com home page, what is their first impression? And what if they don’t speak English? What visual and textual clues will they look for when searching for a localized websites…
When I see NA I generally think “not applicable.” Which was why I gave the Corpay global gateway a second look when I visited recently: Naturally, I clicked on the globe icon — which, by the way, is the perfect…
For the 2020 Web Globalization Report Card, I benchmarked the following 7 professional services websites: Accenture Capgemini Deloitte Ernst & Young Goldman Sachs KPMG PwC Deloitte emerged number one overall, followed closely by KPMG. Professional services websites reflect highly decentralized…
For those of you keeping track, this is the 16th edition of this report. Thanks to everyone who has supported it all these years! More soon…
Tesla was benchmarked in the 2019 Web Globalization Report Card. Of the 16 companies studied, Tesla finished in the lower half (higher scoring than Honda and Subaru, but still with a number of recommended improvements). Sadly, based on a recent…
As readers of this blog know well, I’ve been advocating for the generic globe icon for use in the global gateway for some time. I first called for the globe icon way back in 2004. So I suppose it helps…