Shutterstock recently published a global selection of color predictions. According to their blog, the predictions are based “millions of images downloaded from around the world, wherein each individual pixel shade is tallied—along with recent click-through rate (CTR) performance.” What jumped…
Black Friday originated as a sales event specific to the US, the day following Thanksgiving. It has long been the busiest shopping day of the year, though it now extends to several days, or even weeks. And leave it to…
A sponsored blog post from Lilt. Following up on the 2021 Ascend Conference, Lilt has created a bundle of cheatsheets that include distilled information and takeaways from the conference. The PDFs are designed to help you: Explore unique approaches to launching…
I suppose it was just a matter of time before the advertising algorithms figured I’d be in the market for a country code top-level domain (ccTLD), perhaps .CA. And so I happened upon this ad the other day: Choose.ca links…
Robert Frost wrote that good fences make good neighbors. Yet when it comes to virtual fences, visualized as maps, I’m not sure there is any way to create “good fences.” So many regions around the world are under dispute. And…
As I mentioned a few days ago, Singles Day arrived well before the official start: 11 But now that it has officially arrived, a thought a few screen shots would be in order. First off, Chinese ecommerce giant JD.com reports…
Today is not only Singles Day, it is also World Usability Day. A day that I believe will gain in importance in the years ahead as more people become aware of the value of supporting truly “world ready” and “user…
As I write this on November 5th, Singles Day (November 11th “11.11”) is nearly a week away. Singles Day is the world’s biggest shopping day, a virtual event that originated in China, popularized by Alibaba, and, thanks in large part…
With the World Series approaching I wanted to share an odd localization oversight on ESPN. The following two screen shots are from earlier this year. See if you can spot the differences in how the baseball player Carlos Rodón‘s name…
Did you know that World Usability Day is November 11th? There is an impressive virtual event planned for this day and hosted by the Cleveland User Experience Professionals Association. Here is a list of speakers including yours truly: Colin C.…
If yesterday’s epic #facebookfail has taught us anything, it should be to not rely too heavily on any one platform that you do not control. Sadly, a number of global websites still rely on Facebook as their de facto local…
Earlier this year I was asked about how best to align global social media content with global websites. My answer ultimately resulted in this article in Multilingual. When asked by a reporter why he robbed banks, the stick-up man Willie…
A sponsored blog post from Lilt. These days, with more and more customer interactions moving online, a lot of important discussions are happening in the localization industry. As companies are looking to optimize their localization programs and scale their efforts…
Rarely do I see a global gateway make it into a TV commercial. But I was watching ESPN’s recent advert for its mobile app and there is was — a global gateway, shown below. The commercial shows the global gateway…
Web localization is a never-ending journey. And because the world is constantly changing, what worked yesterday may not be as effective tomorrow. Like this visual development in South Korea: When localizing for South Korea, avoid a “pinching fingers” image. From…