Adventures in web globalization, since 2002
My latest post for client Pitney Bowes includes tips for creating “world ready” visuals. An excerpt: Don’t Send the Wrong (Hand) Signal Gestures are culturally specific and, while some gestures …
Laurel Delaney has been helping companies expand globally for many years and now she shares what she’s learned in the excellent new book Exporting: The Definitive Guide to Selling Abroad Profitably. …
From my guest post for Gigaom: When a software company asks me if I think its new product will succeed globally, I typically respond by asking: Is your product translation …
When I lived in New York, I used to get a kick out of visiting Tiffany. Not that I actually purchased much of anything there, but I was always impressed …
My latest post for client Pitney Bowes includes tips for removing the global ‘friction’ from your ecommerce website. An excerpt: What’s Your “Last” Name? In the United States, we generally use the …
Last post of 2013 and here are the most-popular posts published this year: How many languages should your website support? The next Internet revolution will not be in English The …
Here’s my latest post for client Pitney Bowes: An excerpt: Avoid visual pitfalls. By editing the text to be world-ready, you’re halfway towards avoiding any “international incidents.” But you also need to …
I’m optimistic about the year ahead. I base this optimism in part on discussions I’ve had this year with dozens of marketing and web teams across about ten countries. While …
Normally I like to talk about companies that have been steadily improving their global gateways. Occasionally though I encounter a company that appears to be heading in reverse. E*TRADE is heading …
I came across an interesting story in the WSJ about how 2013 has been a slower year for weddings because of the number 13. Here’s an excerpt from the CEO …
Along the theme of holiday travel, I give you David Brent’s rendition of the Freelove Highway… This never fails to make me laugh.
HTML has long supported the ability to create numbered lists simply by using the <ol><li></li></ol> tags. But these tags are rather limited if you are developing websites for the world. …
Every translation vendor offers the highest-quality translations. Or so they say. But how do you know for sure that one translation is better than another translation? And, for that matter, …
I enjoyed this vision of the future of an airline website (by Fantasy Interactive), particularly this map of fares and destinations: Why haven’t other airlines embraced this vision yet? Probably …
