Dear Airbnb: Please take down your mutant flag
Airbnb is one of the hot new travel web service startups. It basically lets you rent out your spare bedroom or look for a spare bedroom when you travel. That’s …
Web Globalization Report Card
Starbucks modifies its global gateway, but problems remain
I noticed recently that Starbucks had launched a new web design, probably to coincide with its newly austere logo. Unfortunately, the new global gateway didn’t improve on the old global …
Learning from the not-so-global web sites
I’ve highlighted the top 25 global web sites in the 2011 Web Globalization Report Card. Now it’s time to focus on the other end of the spectrum — the 25 …
Best global hotel web site of 2011: Accor Hotels
We included nine hotel and resort web sites in the 2011 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and …
Best professional services web site of 2011: Deloitte.com
We included nine professional services websites in the 2011 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their …
The Top 25 Global Web Sites of 2011
I’m pleased to announce the publication of the 2011 Web Globalization Report Card. This year, we reviewed 250 web sites across 25 industries. The web sites represent nearly half of …
Facebook is the best global web site of 2011
Analysis for The 2011 Web Globalization Report Card is now complete, and Facebook has emerged in first place, narrowly edging out Google. Last year, Google and Facebook tied for first …
Previewing the 2011 Web Globalization Report Card
I’ve begun work on the 7th edition of the Report Card. To produce this report I individually review more than 200 global web sites across more than 20 industries. Needless …
Hotels.com and its global growth spurt
In the 2008 Web Globalization Report Card, Hotels.com ranked close to last place in the web services category. In this year’s Report Card, Hotels.com ranked only behind Google and Wikipedia …
Best global retail web site: IKEA
It’s been awhile since I’ve posted findings from the 2010 Web Globalization Report Card, but I did want to include a brief note on the retail sector. We define this industry …
Free webinar: Secrets of the Best Global Websites
I’m pleased to be speaking on a topic near and dear to my heart — the best practices of global websites. Lionbridge is hosting the webinar and attendance is free. …
Deloitte.com: The best global professional services website
We included nine professional services websites in the 2010 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their websites …
eBay’s improved global gateway needs more improving
eBay has invested significantly in web localization over the years and it is a top-20 website in countries such as France, Italy, and the UK (Alexa). But it could do …
The best global airline web site: American Airlines
As I prepare to hop on a plane to Europe, I’d like to focus briefly on the airline industry. I should preface this post by saying that I find “meta” …
The best global hotel web site: InterContinental Hotels
We included nine hotel and resort brands in the 2010 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize …