Without web localization, you’re just guessing
An interesting article by Alexandra Berzon of the WSJ regarding Hilton and Starwood hotels, which are offering menus and services tailored to Chinese travelers. This quote jumped out at me: After …
Web Globalization Report Card
Web design with the world in mind
I was interviewed recently by Paul Sawers of The Next Web. He wrote a great article about the challenges and opportunities of web internationalization. I recommend sending this link to …
Delta’s global gateway: When complexity kills
I’m always amazed when I come across global gateways that I find complicated in my native language. Like Delta Airline‘s global gateway. What you see here is not one but …
Web globalization leaders of industry
Over the past few months I’ve profiled a number the industry leaders from the 2011 Web Globalization Report Card. But I won’t be able to profile them all, so here …
Dear Airbnb: Please take down your mutant flag
Airbnb is one of the hot new travel web service startups. It basically lets you rent out your spare bedroom or look for a spare bedroom when you travel. That’s …
Starbucks modifies its global gateway, but problems remain
I noticed recently that Starbucks had launched a new web design, probably to coincide with its newly austere logo. Unfortunately, the new global gateway didn’t improve on the old global …
Learning from the not-so-global web sites
I’ve highlighted the top 25 global web sites in the 2011 Web Globalization Report Card. Now it’s time to focus on the other end of the spectrum — the 25 …
Best global hotel web site of 2011: Accor Hotels
We included nine hotel and resort web sites in the 2011 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and …
Best professional services web site of 2011: Deloitte.com
We included nine professional services websites in the 2011 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their …
The Top 25 Global Web Sites of 2011
I’m pleased to announce the publication of the 2011 Web Globalization Report Card. This year, we reviewed 250 web sites across 25 industries. The web sites represent nearly half of …
Facebook is the best global web site of 2011
Analysis for The 2011 Web Globalization Report Card is now complete, and Facebook has emerged in first place, narrowly edging out Google. Last year, Google and Facebook tied for first …
Previewing the 2011 Web Globalization Report Card
I’ve begun work on the 7th edition of the Report Card. To produce this report I individually review more than 200 global web sites across more than 20 industries. Needless …
Hotels.com and its global growth spurt
In the 2008 Web Globalization Report Card, Hotels.com ranked close to last place in the web services category. In this year’s Report Card, Hotels.com ranked only behind Google and Wikipedia …
Best global retail web site: IKEA
It’s been awhile since I’ve posted findings from the 2010 Web Globalization Report Card, but I did want to include a brief note on the retail sector. We define this industry …
Free webinar: Secrets of the Best Global Websites
I’m pleased to be speaking on a topic near and dear to my heart — the best practices of global websites. Lionbridge is hosting the webinar and attendance is free. …