Web globalization leaders of industry

Over the past few months I’ve profiled a number the industry leaders from the 2011 Web Globalization Report Card. But I won’t be able to profile them all, so here is the full list:

Industry 2011 Leader
Airlines Emirates
Automotive Volkswagen
Beverages Coca-Cola
Consumer Appliances Braun
Consumer Goods NIVEA
Consumer Technology LG
Cruise Lines Royal Caribbean
Delivery Services DHL
Diversified 3M
Enterprise Technology Cisco Systems
Fast Food KFC
Financial Services American Express
Hotels/Resorts Accor Hotels
Luxury Tiffany
Media/Entertainment Voice of America
Medical/Pharma Merck
Non-profit/Govt. European Union
Oil Shell
Professional Services Deloitte Touche Tohmatsu
Rental Car Hertz
Retail IKEA
Semiconductors Intel
Sporting Goods Adidas
Video Games Xbox
Web Services Facebook

Some of these companies are represented in the top 25 list of web sites, but not all of them. This means that companies may offer the best global web sites within their industry yet still lag (sometimes significantly) best-of-breed sites.

I mention this because executives need to look beyond their direct competitors when planning for web globalization. Best practices may not be well represented within your industry.

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