Web globalization leaders of industry

Over the past few months I’ve profiled a number the industry leaders from the 2011 Web Globalization Report Card. But I won’t be able to profile them all, so here is the full list:

Industry2011 Leader
AirlinesEmirates
AutomotiveVolkswagen
BeveragesCoca-Cola
Consumer AppliancesBraun
Consumer GoodsNIVEA
Consumer TechnologyLG
Cruise LinesRoyal Caribbean
Delivery ServicesDHL
Diversified3M
Enterprise TechnologyCisco Systems
Fast FoodKFC
Financial ServicesAmerican Express
Hotels/ResortsAccor Hotels
LuxuryTiffany
Media/EntertainmentVoice of America
Medical/PharmaMerck
Non-profit/Govt.European Union
OilShell
Professional ServicesDeloitte Touche Tohmatsu
Rental CarHertz
RetailIKEA
SemiconductorsIntel
Sporting GoodsAdidas
Video GamesXbox
Web ServicesFacebook

Some of these companies are represented in the top 25 list of web sites, but not all of them. This means that companies may offer the best global web sites within their industry yet still lag (sometimes significantly) best-of-breed sites.

I mention this because executives need to look beyond their direct competitors when planning for web globalization. Best practices may not be well represented within your industry.

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