Living in a post-PC world
The latest data from IDC show the sharpest decline in PC sales on record. From the release: “Although the reduction in shipments was not a surprise, the magnitude of the …
Web Globalization Report Card
Bienvenido: Using language negotiation to support bilingual US websites
During my work for the Web Globalization Report Card I encountered a number of US-focused websites relying on language negotiation (also known as language detection) to make their Spanish-language websites …
Samsung: The best consumer technology website of 2013
We studied 18 consumer technology websites for the 2013 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their …
BMW: The best global automotive website of 2013
We included 14 automotive and supplier websites in the 2013 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize …
The top 25 global websites from the 2013 Web Globalization Report Card
UPDATE: The 2017 Web Globalization Report Card is now available. I’m pleased to announce the top-scoring websites from the 2013 Web Globalization Report Card. This is the ninth annual edition …
WhatsApp gets global navigation right
I’ll admit I knew nothing about WhatsApp before I read that Facebook was about to buy the company (or not). So I went to its website and was pleasantly surprised …
Entering the Nike “language tunnel”
Nike has a brand new website and they’ve made a few navigational changes along the way. For starters, it appears that Nike is now using geolocation to detect the location …
Hotels.com: The best global travel website
Hotels.com scored highly in the 2012 Web Globalization Report Card. At 37 languages (in addition to English), Hotels.com is not the language leader in travel, but it’s near the front …
Web globalization in a post-PC world
The 2012 Web Globalization Report Card is my first attempt at analyzing web globalization in a post-PC world. By post-PC world, I’m referring to a world in which the website adapts not …
The best global websites of 2012
UPDATE: The 2017 Web Globalization Report Card is now available. I’m happy to announce the publication of the 2012 Web Globalization Report Card. This year, we reviewed 105 websites across …
Social Aggregation Case Study: KPMG@Davos
In my last post I noted how Cisco has created the social aggregation page: Social@Cisco. This page is simply a global template that allows Cisco to plug in different local …
Some companies have given up on Spanish for the US
I’ve been revisiting a number of the websites that at one point were localized specifically for Spanish speakers in the US. And now I’m finding dead links. Home Depot had …
Without web localization, you’re just guessing
An interesting article by Alexandra Berzon of the WSJ regarding Hilton and Starwood hotels, which are offering menus and services tailored to Chinese travelers. This quote jumped out at me: After …
Web design with the world in mind
I was interviewed recently by Paul Sawers of The Next Web. He wrote a great article about the challenges and opportunities of web internationalization. I recommend sending this link to …