Adventures in web globalization, since 2002
Here’s my latest post for client Pitney Bowes: Any company with global aspirations cannot afford to ignore the Asia-Pacific (APAC) region. It’s a region that includes more than two billion …
When I read government arguments in defense of the NSA, an oft-repeated line was: We’re not targeting Americans. We’re targeting foreigners. Foreigners. I really dislike that word. And I’m sure …
Here’s my latest post for client Pitney Bowes: Any company with global aspirations cannot afford to ignore the Asia-Pacific (APAC) region. It’s a region that includes more than two billion …
Starbucks currently has 19,000 locations of which 11,000 are in the US. According to this Wall Street Journal Q&A (reg. required), Howard Schultz remains optimistic about Asia: Outside the U.S., Starbucks …
Imagine if, every time you wanted to visit a website, you were expected to type in letters from a foreign language, or worse, an entirely foreign script, such as Arabic, …
Here’s my latest post for client Pitney Bowes: For companies in search of global growth, emerging markets are hard to resist. But like the California gold fields of the 1850s, …
I’ve written an article for client Pitney Bowes on pricing strategies in Asia. Here, for example, is how the iPad mini is priced in China: All those 8s are no coincidence. Find …
I first published the Web Globalization Report Card about 10 years ago. Since then, a number of companies have developed their own internal Report Cards (and I’ve assisted with several). Adobe, in …
I was raised a Cardinals fan. But I don’t live in St. Louis anymore so I must follow the team virtually. Fortunately there’s the MLB mobile app. Now I can listen …
Interesting article in the WSJ (sub. required) about Alan Batey, the new global brand chief of Chevrolet. From the article: Mr. Batey says he wants to unify the brand’s strategy. “We used to …
It seems like everyone is running a web survey these days. While I appreciate the importance of asking your website visitors what they think, too many of these surveys are …
We studied 12 enterprise technology websites for the 2013 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their websites …
The latest data from IDC show the sharpest decline in PC sales on record. From the release: “Although the reduction in shipments was not a surprise, the magnitude of the …
During my work for the Web Globalization Report Card I encountered a number of US-focused websites relying on language negotiation (also known as language detection) to make their Spanish-language websites …
WhatsApp is now supporting 16 languages with the addition of Thai, shown here: I noted earlier how much I admired their global gateway. Simple and effective.