Adventures in web globalization, since 2002
News and updates on the Web globalization newsletter Global By Design
You can be a wildly successful global company and still have a poorly localized website. A number of factors determine global success and the website is only one of these …
My latest post for client Pitney Bowes on going global (or not). An excerpt — Two reasons NOT to go global: 1. You don’t have realistic expectations (and budgets). The …
My latest post for client Pitney Bowes includes tips for removing the global ‘friction’ from your ecommerce website. An excerpt: What’s Your “Last” Name? In the United States, we generally use the …
Last post of 2013 and here are the most-popular posts published this year: How many languages should your website support? The next Internet revolution will not be in English The …
Here’s my latest post for client Pitney Bowes: An excerpt: Avoid visual pitfalls. By editing the text to be world-ready, you’re halfway towards avoiding any “international incidents.” But you also need to …
Imagine if, every time you wanted to visit a website, you were expected to type in letters from a foreign language, or worse, an entirely foreign script, such as Arabic, …
I first published the Web Globalization Report Card about 10 years ago. Since then, a number of companies have developed their own internal Report Cards (and I’ve assisted with several). Adobe, in …
Interesting article in the WSJ (sub. required) about Alan Batey, the new global brand chief of Chevrolet. From the article: Mr. Batey says he wants to unify the brand’s strategy. “We used to …
Here is the image used on Apple’s China home page to announce Tim Cook’s apology letter regarding Apple repair and warranty “misunderstandings.” Here is The Wall Street Journal take on …
I’m pleased to announce a new (and free) report focused on the globalization of travel websites. From American Airlines to Kayak to Wyndham, this report highlights those websites that have …
I’ll admit I knew nothing about WhatsApp before I read that Facebook was about to buy the company (or not). So I went to its website and was pleasantly surprised …
Here’s a new article I’ve written for UX Magazine on the emergence of internationalized domain names (IDNs). I view IDNs as an inevitable (albeit awkward) evolution of the Internet. And here are the …
I was interviewed recently by Paul Sawers of The Next Web. He wrote a great article about the challenges and opportunities of web internationalization. I recommend sending this link to …
Just a quick note to announce a new article I’ve written for UX Magazine. I hope you find it useful — and please let me know what you think. PS: …
In 2002, I launched this blog. It was the first blog devoted to web globalization. In fact, I don’t believe there were any blogs devoted to translation either at that …