Adventures in web globalization, since 2002
I begin this post with a question because I don’t have an answer. A book making news these days is The Collaboration: Hollywood’s Pact with Hitler. It’s about Hollywood’s active self-censorship …
Not exactly breaking news, but Apple Store is now live in Russia. I love the art they used for the launch: The global gateway that Apple uses for its online …
I’ve written an article for client Pitney Bowes on pricing strategies in Asia. Here, for example, is how the iPad mini is priced in China: All those 8s are no coincidence. Find …
I first published the Web Globalization Report Card about 10 years ago. Since then, a number of companies have developed their own internal Report Cards (and I’ve assisted with several). Adobe, in …
Interesting article in the WSJ (sub. required) about Alan Batey, the new global brand chief of Chevrolet. From the article: Mr. Batey says he wants to unify the brand’s strategy. “We used to …
And here it is: I think it works. I realize some UI experts won’t agree with me on this. I’ve been told many times over the years that the globe …
Mary Meeker, a Kleiner Perkins Caufield & Byers partner, recently provided another healthy dose of data and trends, along with a number of predictions. But the media largely overlooked the …
I love these new Apple advertisements: And… But one thing I couldn’t help but wonder while watching them: Where are the older folks? That is, where are the people of …
It seems like everyone is running a web survey these days. While I appreciate the importance of asking your website visitors what they think, too many of these surveys are …
In this interview with Blake Irving, CEO of GoDaddy, he mentions the company’s focus on expanding global reach: We’re localizing, globalizing and marketizing our code base which means we’re building …
Speaking of country codes, I’ve been meaning to mention this. Outlook.com (formerly Hotmail) now offers users an impressive range of country code domains. Here’s the full list of supported country …
The .co domain is the country code of Colombia. But a few years back Colombia sold its soul (I mean, licensed its country code). So now .co can be registered …
We studied 12 enterprise technology websites for the 2013 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their websites …
Here is the image used on Apple’s China home page to announce Tim Cook’s apology letter regarding Apple repair and warranty “misunderstandings.” Here is The Wall Street Journal take on …
I hope you’ll join me on Wednesday for a free one-hour webinar (sponsored by Lionbridge). I will talk about my research on the retail industry, focusing on companies like Amazon, …