Pricing for good luck in Asia
I’ve written an article for client Pitney Bowes on pricing strategies in Asia. Here, for example, is how the iPad mini is priced in China: All those 8s are no coincidence. Find …
Companies
On creating your own Web Globalization Report Card
I first published the Web Globalization Report Card about 10 years ago. Since then, a number of companies have developed their own internal Report Cards (and I’ve assisted with several). Adobe, in …
Chevrolet wants a consistent global brand — hopefully a consistent website will follow
Interesting article in the WSJ (sub. required) about Alan Batey, the new global brand chief of Chevrolet. From the article: Mr. Batey says he wants to unify the brand’s strategy. “We used to …
LinkedIn now uses a globe as language icon
And here it is: I think it works. I realize some UI experts won’t agree with me on this. I’ve been told many times over the years that the globe …
A global look at Mary Meeker’s Internet Trends report
Mary Meeker, a Kleiner Perkins Caufield & Byers partner, recently provided another healthy dose of data and trends, along with a number of predictions. But the media largely overlooked the …
iYouth: The battle over the next generation of tech consumers
I love these new Apple advertisements: And… But one thing I couldn’t help but wonder while watching them: Where are the older folks? That is, where are the people of …
Five tips for successful, global web surveys
It seems like everyone is running a web survey these days. While I appreciate the importance of asking your website visitors what they think, too many of these surveys are …
GoDaddy going global
In this interview with Blake Irving, CEO of GoDaddy, he mentions the company’s focus on expanding global reach: We’re localizing, globalizing and marketizing our code base which means we’re building …
Microsoft Outlook now supports 32 country codes
Speaking of country codes, I’ve been meaning to mention this. Outlook.com (formerly Hotmail) now offers users an impressive range of country code domains. Here’s the full list of supported country …
When country codes go generic
The .co domain is the country code of Colombia. But a few years back Colombia sold its soul (I mean, licensed its country code). So now .co can be registered …
Cisco Systems: The Best Global Enterprise Technology Website
We studied 12 enterprise technology websites for the 2013 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their websites …
Apple’s China apology and the value of a flexible global template
Here is the image used on Apple’s China home page to announce Tim Cook’s apology letter regarding Apple repair and warranty “misunderstandings.” Here is The Wall Street Journal take on …
Free Webinar: The Leading Global Retailers (and why)
I hope you’ll join me on Wednesday for a free one-hour webinar (sponsored by Lionbridge). I will talk about my research on the retail industry, focusing on companies like Amazon, …
BMW: The best global automotive website of 2013
We included 14 automotive and supplier websites in the 2013 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize …
The top 25 global websites from the 2013 Web Globalization Report Card
UPDATE: The 2017 Web Globalization Report Card is now available. I’m pleased to announce the top-scoring websites from the 2013 Web Globalization Report Card. This is the ninth annual edition …