Are you making web globalization rookie mistakes?
I recently contributed an article to Multilingual Magazine about some of the most common rookies mistakes I’ve seen over the years. These mistakes are easy to avoid — assuming you’re …
web globalization
The top 25 websites from the 2025 Web Globalization Report Card
This is the 21st year of the Web Globalization Report Card. The more things change, the more things stay the same. Such as Wikipedia emerging on top, with support for …
Happy Year of the Snake
This week the dragon gives way to the snake. And, with it, a number of global brands eager to make the most of lunar new year celebrations. Let’s begin with …
Is Apple about to prioritize localization and expand its linguistic reach?
Apple’s recent developer newsletter caught my eye because, for once, localization was featured at the top: Apple is providing free training sessions focused on Southeast Asia, Hong Kong and Taiwan …
Will Google retake the lead as the world’s most multilingual website?
What’s the world’s most multilingual website? It’s not Facebook. Not Google. Not even Wikipedia. It’s the website of the Jehovah’s Witnesses, at just over 1,000 languages. But Google has been …
For global brands, Russian is no longer a “top 10” language
Russian was once considered a “top 10” language — one that any company serious about global growth would support. But Putin’s horrific actions have put an end to that. Over …
The top 25 global websites from the 2024 Web Globalization Report Card
Twenty years ago, Wikipedia was just a few years old and available in about a dozen languages. Today, Wikipedia supports more than 300 languages and has emerged on top of …
Mailchimp keeps making rookie mistakes
I know it appears that I’m out to punish Mailchimp — as I first started calling out its rookie mistakes back in 2021. I am a paid subscriber so I …
How to create a successful global gateway
If someone from outside the US lands on your US-centric .com home page, what is their first impression? And what if they don’t speak English? What visual and textual clues …
Global websites and Ecuador, a brief tour
I was in Ecuador recently and carved a bit of time to visit a few global websites — as in the .com address of global brands — to see just …
Industry leaders from the 2023 Web Globalization Report Card: From Adobe to IKEA to Wikipedia
I’ve announced the top 25 global websites from the 2023 Web Globalization Report Card. But that only tells part of the story. To better understand how companies compete against their …
The “not applicable” global gateway
When I see NA I generally think “not applicable.” Which was why I gave the Corpay global gateway a second look when I visited recently: Naturally, I clicked on the …
Have we reached “peak” language?
We’ve heard of peak oil and peak TV to indicate a point in time when growth ends and decline begins. It appears that we have reached a similar peak in …
The best 25 global websites from the 2023 Web Globalization Report Card
I’m pleased to announce the publication of the 2023 Web Globalization Report Card. This is the 19th annual edition of the Report Card, yes, 19th. And while there are a number …
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