Adventures in web globalization, since 2002
In China, November 11th is known as Singles Day and it has quickly become the world’s biggest day for ecommerce. Tmall, the massive ecommerce website owned by Alibaba is already …
You can be a wildly successful global company and still have a poorly localized website. A number of factors determine global success and the website is only one of these …
Sometimes it’s difficult to see a revolution when you’re standing right in the middle of it. Which is how I still feel sometimes when it comes to web globalization. Web …
My latest post for client Pitney Bowes includes tips for removing the global ‘friction’ from your ecommerce website. An excerpt: What’s Your “Last” Name? In the United States, we generally use the …
Here’s my latest post for client Pitney Bowes: An excerpt: Avoid visual pitfalls. By editing the text to be world-ready, you’re halfway towards avoiding any “international incidents.” But you also need to …
I begin this post with a question because I don’t have an answer. A book making news these days is The Collaboration: Hollywood’s Pact with Hitler. It’s about Hollywood’s active self-censorship …
I’ve written an article for client Pitney Bowes on pricing strategies in Asia. Here, for example, is how the iPad mini is priced in China: All those 8s are no coincidence. Find …
I hope you’ll join me on Wednesday for a free one-hour webinar (sponsored by Lionbridge). I will talk about my research on the retail industry, focusing on companies like Amazon, …
In the US, football season has officially begun (there goes my weekends). But outside of the US, football season means something entirely different. So how does a global sporting goods …
The 2012 Web Globalization Report Card is my first attempt at analyzing web globalization in a post-PC world. By post-PC world, I’m referring to a world in which the website adapts not …
It’s been awhile since I’ve posted findings from the 2010 Web Globalization Report Card, but I did want to include a brief note on the retail sector. We define this industry …