Adventures in web globalization, since 2002
My latest post for client Pitney Bowes on selecting a translation agency. An excerpt: Can I speak with your references? Always, always check references. Ideally, you should speak with three …
I wrote recently that if you can make your product “translation worthy” the world will follow. Reading about Facebook’s purchase of WhatsApp I went back and did some language crunching. …
I’m optimistic about the year ahead. I base this optimism in part on discussions I’ve had this year with dozens of marketing and web teams across about ten countries. While …
Here’s my latest post for client Pitney Bowes: Any company with global aspirations cannot afford to ignore the Asia-Pacific (APAC) region. It’s a region that includes more than two billion …
So your company is successful on Facebook. And Twitter. And now you want to expand your social reach into China. Well, you can pretty much forget Facebook and Twitter, because …
Imagine if, every time you wanted to visit a website, you were expected to type in letters from a foreign language, or worse, an entirely foreign script, such as Arabic, …
During my work for the Web Globalization Report Card I encountered a number of US-focused websites relying on language negotiation (also known as language detection) to make their Spanish-language websites …
WhatsApp is now supporting 16 languages with the addition of Thai, shown here: I noted earlier how much I admired their global gateway. Simple and effective.
We studied 18 consumer technology websites for the 2013 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their …
An interesting article on the development of a new multi-script font. To create the font, four designers worked on a script each: Latin, Greek, Cyrillic, and Arabic. The end result …
I hope you’ll join me on Wednesday for a free one-hour webinar (sponsored by Lionbridge). I will talk about my research on the retail industry, focusing on companies like Amazon, …
I use Square. I love Square. But if I were a French-speaking Canadian I might not feel quite the same. Because if you select the French/Canada option from the Square …
I came across a great resource on Walt Whitman’s epic poem Song of Myself. This website intends to present Whitman’s poem in its entirety, along with commentary, in an impressive nine languages. It …
