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John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.

Taking the Great American Pastime Global

July 11, 2013 by John Yunker
MLB Japan logo

I was raised a Cardinals fan. But I don’t live in St. Louis anymore so I must follow the team virtually. Fortunately there’s the MLB mobile app. Now I can listen …

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Categories Business globalization, Country Codes, Japan, Web Globalization

Chevrolet wants a consistent global brand — hopefully a consistent website will follow

February 11, 2017June 24, 2013 by John Yunker

Interesting article in the WSJ (sub. required) about Alan Batey, the new global brand chief of Chevrolet. From the article: Mr. Batey says he wants to unify the brand’s strategy. “We used to …

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Categories BMW, Brazil, Business globalization, Chevrolet, China, Global By Design, Honda, Japan, Toyota, Web Globalization

LinkedIn now uses a globe as language icon

June 22, 2013June 19, 2013 by John Yunker
LInkedIn logo

And here it is: I think it works. I realize some UI experts won’t agree with me on this. I’ve been told many times over the years that the globe …

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Categories Global navigation, LinkedIn

A global look at Mary Meeker’s Internet Trends report

June 11, 2013 by John Yunker

Mary Meeker, a Kleiner Perkins Caufield & Byers partner, recently provided another healthy dose of data and trends, along with a number of predictions. But the media largely overlooked the …

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Categories Apple, Business globalization, China, Google, Microsoft, Mobile, United States

iYouth: The battle over the next generation of tech consumers

June 5, 2013 by John Yunker

I love these new Apple advertisements: And… But one thing I couldn’t help but wonder while watching them: Where are the older folks? That is, where are the people of …

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Categories Apple, iPad, iPhone, Samsung

Five tips for successful, global web surveys

May 31, 2013 by John Yunker

It seems like everyone is running a web survey these days. While I appreciate the importance of asking your website visitors what they think, too many of these surveys are …

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Categories Global navigation, Microsoft, Twitter, US Hispanic Market, Usability, Web Globalization

GoDaddy going global

May 29, 2013 by John Yunker

In this interview with Blake Irving, CEO of GoDaddy, he mentions the company’s focus on expanding global reach: We’re localizing, globalizing and marketizing our code base which means we’re building …

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Categories Country Codes, GoDaddy, IDN (Intl. Domain Name)

Microsoft Outlook now supports 32 country codes

May 21, 2013 by John Yunker

Speaking of country codes, I’ve been meaning to mention this. Outlook.com (formerly Hotmail) now offers users an impressive range of country code domains. Here’s the full list of supported country …

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Categories Country Codes, Microsoft

When country codes go generic

May 13, 2013 by John Yunker

The .co domain is the country code of Colombia. But a few years back Colombia sold its soul (I mean, licensed its country code). So now .co can be registered …

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Categories Country Codes, Google

Cisco Systems: The Best Global Enterprise Technology Website

May 9, 2013 by John Yunker
Cisco Systems logo

We studied 12 enterprise technology websites for the 2013 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their websites …

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Categories Business globalization, Cisco Systems, Web Globalization, Web Globalization Report Card

Living in a post-PC world

April 11, 2013 by John Yunker
tablet

The latest data from IDC show the sharpest decline in PC sales on record. From the release: “Although the reduction in shipments was not a surprise, the magnitude of the …

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Categories India, Mobile, Web Globalization, Web Globalization Report Card

Bienvenido: Using language negotiation to support bilingual US websites

April 10, 2013 by John Yunker
Bienvenido: Ford home page overlay

During my work for the Web Globalization Report Card I encountered a number of US-focused websites relying on language negotiation (also known as language detection) to make their Spanish-language websites …

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Categories Global navigation, Languages, Translation, US Hispanic Market, Web Globalization, Web Globalization Report Card

WhatsApp adds Thai

April 8, 2013 by John Yunker
WhatsApp logo

WhatsApp is now supporting 16 languages with the addition of Thai, shown here: I noted earlier how much I admired their global gateway. Simple and effective.  

Categories Languages, Web Globalization

Samsung: The best consumer technology website of 2013

April 4, 2013 by John Yunker

We studied 18 consumer technology websites for the 2013 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their …

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Categories Business globalization, Languages, Web Globalization, Web Globalization Report Card

Designing a multi-script typeface

April 4, 2013 by John Yunker

An interesting article on the development of a new multi-script font. To create the font, four designers worked on a script each: Latin, Greek, Cyrillic, and Arabic. The end result …

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Categories Languages, Unicode
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