Adventures in web globalization, since 2002
Sometimes it’s difficult to see a revolution when you’re standing right in the middle of it. Which is how I still feel sometimes when it comes to web globalization. Web …
I’m optimistic about the year ahead. I base this optimism in part on discussions I’ve had this year with dozens of marketing and web teams across about ten countries. While …
Not exactly breaking news, but Apple Store is now live in Russia. I love the art they used for the launch: The global gateway that Apple uses for its online …
I’ve written an article for client Pitney Bowes on pricing strategies in Asia. Here, for example, is how the iPad mini is priced in China: All those 8s are no coincidence. Find …
I love these new Apple advertisements: And… But one thing I couldn’t help but wonder while watching them: Where are the older folks? That is, where are the people of …
We studied 18 consumer technology websites for the 2013 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their …
Here is the image used on Apple’s China home page to announce Tim Cook’s apology letter regarding Apple repair and warranty “misunderstandings.” Here is The Wall Street Journal take on …
I hope you’ll join me on Wednesday for a free one-hour webinar (sponsored by Lionbridge). I will talk about my research on the retail industry, focusing on companies like Amazon, …
Apple provides a subtle, but global, welcome to new users of iOS 6. I just downloaded the OS today and captured a few screens to illustrate below: The only thing …
Here’s a new article I’ve written for UX Magazine on the importance of aligning global and mobile strategies. Too often, companies develop mobile apps and mobile websites without considering localization requirements. Here …
I was fresh out of college and living in Australia when I first experienced Boxing Day. I was clueless. I thought the Aussies were unusually eager fans of, well, boxing. …
Apple has been using flags as part of its global gateway for many years. In 2006, Apple’s global gateway was positioned in the footer and featured a different flag for …
I recently got around to upgrading to Snow Leopard. Along the way, I discovered a rather interesting bug. It’s not a huge deal, but a bug nonetheless. And one likely …
Curious to know how many big companies have embraced blogging? 81 of the Fortune 500 This is less than I would have guessed. As a comparison, roughly twice as many …
About six months ago, I began toying with the idea of biking to work. Driving from Seattle to Redmond is a minor nightmare because of traffic over the bridge. And …