The best global airline web site: American Airlines
As I prepare to hop on a plane to Europe, I’d like to focus briefly on the airline industry. I should preface this post by saying that I find “meta” …
Web Globalization
The best global hotel web site: InterContinental Hotels
We included nine hotel and resort brands in the 2010 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize …
The best global automotive web site: Volkswagen
We included 12 automotive brands in the 2010 Web Globalization Report Card. And of the 12, Volkswagen emerged on top. Volkswagen is one of the more globally consistent automotive web …
Web Globalization 2010: How Many Languages is Enough?
Languages are a means to an end, and in web globalization, languages help you expand your global reach. And global reach doesn’t always mean expanding beyond borders, it could also …
What if your company didn’t make the top 25 list?
We reviewed 225 web sites for the Report Card, which means 200 sites didn’t make the “cut.” If your company is in this list of 200 and you want to …
The best global web sites of 2010
I’m pleased to announce the publication of the 2010 Web Globalization Report Card. Here are the top 25 web sites overall: Google Facebook Cisco Systems Philips Samsung Wikipedia 3M NIVEA …
Back to Byte Level
After more than a year at Microsoft, I have decided to return to Byte Level Research. It was a tough decision to make. I enjoyed working with the many people …
Web Globalization Report Card Update: More Geolocation. More Languages
After three weeks of analyzing Web sites for the 2010 Web Globalization Report Card, a number of interesting trends are coming together, and I thought I’d share a couple of …
US Hispanics love the Internet, but not localized web sites
I came across an interesting presentation today via Carla Briceno. The survey, sponsored by AOL and conducted by Cheskin, was based on interviewing more than a thousand Hispanic households across …
What’s the world’s most global blogging platform?
I’ve been writing this blog since 2002. Back when I started out, I wasn’t sure how long I would stick with this “blogging” thing and I didn’t really want to …
The Web Globalization Report Card 2010
Today we officially kick off a sixth edition of the Web Globalization Report Card. The next four weeks will be devoted to analyzing 225 web sites across more than 20 …
The most popular posts of 2009
With a few hours to spare, here are the most popular blog posts of 2009, based on number of visitors: The rise of “international” English — otherwise known as American …
When will the “age gateway” retire?
Smashing Magazine has an entertaining piece on the Unusable and Superficial World of Beer and Alcohol Websites. The “age gateway” was a topic I wrote about a year ago and …
Take the Lionbridge Social Media Survey
It’s not every day I come across a survey localized into 18 languages. But I guess I should expect nothing less from one of the world’s largest translation agencies. Lionbridge …
Google Korea: Before and After
For a Westerner like myself, the most-popular Korean portals Naver and Daum are a maze of text and images. The pages are too busy, too distracting. But I’m not the …