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Month: December 2020

The tekom Year Book 2020: The most common web globalization mistakes

December 31, 2020 by John Yunker

On this last day of 2020, I wanted to be sure to mention a book that I contributed to which is now available — the European Association for Technical Communication …

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Categories Global By Design, Global Marketing, Global navigation, Guest Articles, Languages, Mobile, Social, Translation, Usability, Web Globalization

The most popular posts of 2020

December 29, 2020 by John Yunker
Global by Design logo

Just before we wave good riddance to this year I wanted to share a list of those articles that were the most visited. I started this blog back in 2002, …

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Categories Apple, China, Flags, Global By Design, Global Marketing, Global navigation, Multilingual search, Nike, Retail globalization, Translation, Usability, Web Globalization, Web Globalization Report Card, Wikipedia

Happy Boxing Day

December 26, 2020 by John Yunker

For those of us in the US, today is simply the day after Christmas. But for many millions around the world, today is Boxing Day. Which you’ll see if you …

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Categories Amazon, Australia, Boxing Day, Holidays, Web Globalization, Web Globalization Report Card

As Apple leaves flags behind, Amazon begins waving them

December 16, 2020December 16, 2020 by John Yunker

I noted in September that Apple had given up using flags as icons for navigation (know as the global gateway). This was a positive step — not because I dislike …

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Categories Apple, Flags, Global gateway fail, Global Marketing, Global navigation, Web Globalization, Web Globalization Report Card

Web Globalization Report Card update

December 14, 2020 by John Yunker

So I’ve spent the past month or so speaking with those who manage global websites — learning the latest developments from their organizations — and now I dive into research. …

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Categories Business globalization, Web Globalization, Web Globalization Report Card

Translating for digital businesses: Multilingualism as a factor for business success

December 1, 2020 by John Yunker

My presentation for the Translating Europe Forum is now available on YouTube. I chime in beginning around 5:46. Hope you enjoy it!

Categories Business globalization, Culture, Global Marketing, Languages, Machine Translation, Retail globalization, Translation, Video, Web Globalization

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