On March 15th I will be participating in a half-day online forum sponsored by the American Marketing Association and Localization World: The New Global Enterprise: Core Competencies for Localizing Marketing Communications The agenda includes three speakers, followed by a Q&A session:…
If you’ve been following this blog for awhile, you know I’m a fan of internationalized domain names (IDNs). Over the past year or so, ICANN has approved more than 20 IDNs across a range of countries, scripts and languages. I’ve…
In 2002, I launched this blog. It was the first blog devoted to web globalization. In fact, I don’t believe there were any blogs devoted to translation either at that point in time. So I really wasn’t sure where this…
Join me next week (February 24th at 9 am Eastern) for a free webinar hosted by Lionbridge. I’ll be sharing what I’ve learned over the years as both a provider and buyer of language services. If you’re new to the language…
Twitter went live with its newly updated translation center today. This is the second iteration of the platform; it first launched in October 2009, but was closed less than a year after for an overhaul. I gave it a quick…
We included nine hotel and resort web sites in the 2011 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their websites and applications for the world. Out of…
I’m a little amazed by all the press that the Google Translate app for iPhone is getting today. From The Wall Street Journal to the LA Times, this app is getting noticed. And this app doesn’t even include the “Conversation…
We included nine professional services websites in the 2011 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their websites and applications for the world. Out of those nine…
I am bullish on internationalized domain names (IDNs). I view them as a natural evolution of a multilingual Internet. But I also am well aware that there are those who says IDNs are more hype than substance. That they will…
When I first visited Japan, I was struck by the range of local products made by the Japanese subsidiary of Coca-Cola, like Georgia Coffee (in a can, no less). This phenomenon is not unique to Japan. Consider the recent AdAge article: In…