I’m pleased to say that, based on the websites I study regularly, we’ve reached “peak flag.” In other words, at a high level, companies are now beginning to move away from using flags on their websites within their global gateways.…
If you are flying the Taiwan flag on your website, consider yourself warned. By China. As I’ve written many times over the past year, China is paying close attention to how multinationals refer to Taiwan on their websites, not just…
You hire a vendor to conduct a global survey. And let’s suppose this vendor refers to Taiwan as a country and the email goes out to people in China who believe differently, and they happen to be in a position…
If you visit Marriott’s China website today you’re likely to see this: I dumped the text into Google Translate and here is what it loosely says: So what exactly happened here? According to Skift, Marriott sent a survey in Mandarin…