Ford + AOL = Mi Negocio
Ford and AOL have gotten together to launch the “first-ever Spanish language entrepreneur hub for Latinos.” It is called Mi Negocio (“my business”) and is located at www.ford.com/go/minegocio Here are …
John Yunker
Lionbridges Wins Siemens
(PRESS RELEASE) Lionbridge (Nasdaq: LIOX), today announced that Siemens Medical Solutions, one of the largest suppliers of healthcare equipment, has signed a master agreement that names Lionbridge as an external …
Sony Betting Big on China
According to an article in The Wall Street Journal today, Sony is doubling its marketing budget in China to “help boost its sales there by at least 50% and keep …
The World’s Largest Translation Agency Faces Backlog
From The Wall Street Journal today: The European Union has passed a law requiring all EU-based companies to publish quarterly reports — a measure that is meant to force firms …
Byte Level Included in 2004 Bull Market
Seth Godin has published a very useful guide of business consultants, in which we are happy to be included. It’s a great idea, and I encourage you to download a …
Is the US Losing Its “e-readiness”?
Since 2000, the Economist Intelligence Unit has published an annual “e-readiness” ranking of the world’s 60 largest economies. A country’s “e-readiness” is based on a number of factors, such as …
Translation Companies Aren’t Good at Translating Themselves
I read today that the translation firm RWS Group has changed its name to ENLASO Corporation. Now I understand that the letters RWS hardly roll off the tongue, but is …
Life Sciences Translation Demand Booming
Bowne Global Solutions cites the results of a study it commisioned through Capgemini that finds translation demand booming in the life sciences industry. The ever-expanding European Union is driving this …
Frito-Lay in China
Cool News of the Day excerpts a recent Forbes article on Frito-Lay’s struggle to sell potato chips in China. It’s worth a quick read. Here’s an excerpt: First off, “China …
The Rebirth of Web Globalization
Although the Web globalization industry has been around for half a decade, it is still very much in its infancy. The past few years have been particularly challenging for those …
Siemens and Translation: Outsourcing vs. Insourcing
Large companies are in a constant state of flux about how to best manage translation. Should they do the work in house or should they outsource it to a translation …
Krispy Kreme Going Global
While Krispy Kreme continues its seemingly slow migration across the US (Boston only recently saw its first location), it is aggressively expanding outside the US. It already has stores in …
Hispanic Histrionics
According to Samuel Huntington, in Foreign Policy Magazine, the “unprecedented inflow of Hispanic immigrants threatens to divide the United States into two peoples, two cultures, and two languages. Unlike past …
World’s Largest Translation Agency Is Getting Larger
The BBC writes about the expanding translation demands of an expanding European Union. When 10 additional countries join the European Union on May 1st, they bring with them the demands …
Heed the Body Language Lady
Here’s an entertaining CNN article about the inherent risks of extending humor across cultures. For example, according to the Body Language Lady… A smile, often the best ice breaker, is …