FedEx and UPS in China

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Steve Rivkin of the Naming Newsletter posted an short piece on why FedEx and UPS may be benefitting in China simply because of their names. Here’s an excerpt:

    The name FedEx has a strong association in Mandarin Chinese with fei, which is flying – a desirable name hinting at speed. The U of UPS also has a good association: it sounds like yo in Mandarin Chinese, meaning excellent.

    Fed Ex’s “flying” nuance effectively expresses excellence with a picture of quickness in delivering, according to Andy Chuang, president of Good Characters in Fresno, California.

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John Yunker

John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.
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