FedEx and UPS in China

Steve Rivkin of the Naming Newsletter posted an short piece on why FedEx and UPS may be benefitting in China simply because of their names. Here’s an excerpt:

    The name FedEx has a strong association in Mandarin Chinese with fei, which is flying – a desirable name hinting at speed. The U of UPS also has a good association: it sounds like yo in Mandarin Chinese, meaning excellent.

    Fed Ex’s “flying” nuance effectively expresses excellence with a picture of quickness in delivering, according to Andy Chuang, president of Good Characters in Fresno, California.

(Visited 41 times, 1 visits today)